Corporate Social Responsibility Malaysia Case Study
1.0 Introduction The concept of CSR was build in the 1950s. During the 1960s, the definition began changing and in the 1970s, it increase in numbers. 1.1 Definition of Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR) is commonly interpreted as Manageability; Corporate Citizenship; Corporate Responsibility; Environment, Social and Governance and Triple Bottom Line to the local people. (UNICEF, 2012). Despite that, the definition of CSR is how organizations deal with the business procedures to create a general positive effect on society. (Mallen Baker, 2004) 1.2 Corporate Social Responsibility in Malaysia CSR is a growing exercise around the world and Malaysia is among them who is practicing it. By implementing …show more content…
(UNICEF, 2012). Non-government organization such as World Wildlife Fund for Nature (WWF) Malaysia has helped increase the publicity of CSR and has helped increase social responsibility and also environmental awareness. In 206, Bursa Malaysia has launched a CSR scheme for the public-listed companies (PLC). This scheme is to help Malaysian PLCs to create a sincere CSR agendas, policies and initiatives and help PLCs to take CSR activities more seriously and reveal their CSR activities. (Jye Y. Lu and Pavel Castka, …show more content…
In January 2011, Yayasan Amir, one of Khazanah Nasional Berhad’s programme have provided educational services to 10 schools in Johor and also Sarawak. Because of this, children in rural areas are given the opportunity to gain knowledge just like other children in a more developed areas and also indirectly reduce the percentage of illiterate children in Malaysia. (UNICEF 2012) Besides that, Khazanah Nasional Berhad is in support of CADS Enhancement Centre (CEC). This program is to help children who has learning disabilities such as Autism, Down Syndrome, Cerebral Palsy, Dyslexia and also slow-learners. This program gives children equal opportunities to grow and realize their full potentials and be independent and are respected by society and the community. This program will create a more suitable environment for children with learning difficulties because it will be able to cater the needs of the children and help them overcome their difficulties. (Khazanah, 2012) Moving on, Silent Hill Petroleum has helped California State University Long Beach (CSULB) establish an environmental geochemistry laboratory and has also help to maintain the equipment and apparatus that is in the laboratory. Because of this, the current and future student of CSULB will have a more comfortable and a more suitable workplace to study. (Energy Business Journal,
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