Unilever's Corporate Social Responsibility

Corporate social responsibility is a business ideology of supporting the immediate communities in which it operates through social programs, such as charity work and sponsorship of sporting activities. Such noble gestures help foster a cordial relationship with the residents, hence improving business prospects. Procter & Gamble and Unilever companies have adopted corporate social responsibility approaches to their policy frameworks to fulfill their objectives while aiding needy and the disadvantaged groups simultaneously.

The two organizations have similarities in their corporate social responsibility programs. Specifically, they are actively involved in assisting victims of natural disasters by donating supplies: nappies, washing powder, food

Additionally, the philosophy of the adoption of the view would enhance accountability among the staff and improve marketing agility both locally and internationally. Such improvement in market coverage is likely to cause a surge in sales and consequent revenues. Nevertheless, Unilever does not always fulfill its philosophy in a diligent way; in fact, the company continues to discriminate and exploit workers under casual terms by giving them non-permanent jobs with meager pay. Additionally, the organization fails to address the welfare of its employees. For instance, its staff works under hazardous conditions due to exposure to harmful chemical emissions from factories. Moreover, healthcare insurance privileges have not been provided to them. Consequently, the articles ' ideas confirm the point that Unilever does not fully embraces the philosophy and only engages in mutually beneficial

Adapting to dynamic market trends is one such strategy; a business should reposition itself to acclimatize to market changes (Early, 2011). The dynamism of the global market requires organizations to innovate new methods of appealing to its customer share constantly. Considering Unilever particularly, it has adopted a strategy of reinventing itself to remain and profitable. This approach supposes that the firm continually strengthens its competitive position by manufacturing a specific brand of products in line with customers’ lifestyles and cultural identity (Jurietti, Mandelli & Fudurić, 2017). Thanks to such approach, an economic recession will not drastically affect the company 's performance. Also, improved brands of products imply that consumers pay more due to enhanced quality. I am convinced that Unilever will have a competitive edge in the market because its strategy appeals to all people and cultures, thereby raising