Corporate Sponsorship In High Schools
Time and time again, high schools are allowing big-name companies to advertise their logos on school property. This form of corporate sponsorship can have many benefits and/or detriments. Corporate sponsorship exudes endless financial possibilities for schools. If schools allow this kind of corporate funding, they can put the money received towards an array of new school supplies, updated textbooks and technology, better sports equipment, and hiring determined and willing tutors. Although schools may enjoy all of the new materials, they may forget that corporate sponsorships in high schools can make teens’ way of thinking more dependant on advertisements. Being able to buy new, updated textbooks would mean that students can have accurate information without having to use a technological device. Current textbooks would also mean that students would not have to worry about outdated information, or being wrong about an event that has changed since the publication date of …show more content…
Not only would professional tutors help with individual students grade, they could also increase the success rates for standardized testing. Increasing those rates would then act as a catalyst for more money, because the Department of Education would be willing to pay more money to academically successful schools.
Corporate sponsorship can be mentally detrimental to students as well. The advertisements seen by students can deter students from thinking independently, and they can have a much more narrow psyche when referring to certain companies. This is something I agree with wholeheartedly. Corporate influence is alive and more prevalent than ever, and is completely inimical to students’ mental health. These capitalist companies do not care about how they are hindering students ability to think for themselves. All these companies care about is brainwashing youths and making a profit off of
Review Of Eric Schlosser's 'Your Trusted Friends'
405 Words | 2 PagesHe writes that advertisers collect data on children using many means such as conducting surveys, organizing focus groups, creating clubs, and requesting information from young consumers through the internet. He believes that due to the abundance of children watching television, more advertisements are being broadcasted on children’s cable networks. For his final topic, Schlosser identifies the cross-promotions between fast-food companies and other industries. As stated by Schlosser, a considerable amount of the fast-food industry has collaborated with leading manufactures, sports leagues, and Hollywood studios. For an example, he uses the global marketing agreement shared by Disney and Kroc’s corporations, believing that the integration of two large brands is beneficial to the sales and profit of both companies involved.
Summary Of Kid Kustomers By Eric Schlosser
148 Words | 1 PagesIn Eric Schlosser article, “ Kid Kustomers” he focuses on how American companies have began to target kids in the marketing business. This began in the 80’s and the companies attempt to influence children at a young age to decide on what companies they will buy from. Doing so the companies hope to create lifelong customers and increasing their profit. This can be seen in areas such as a children’s club where ads are seen regularly to be viewed by the kids. Nevertheless these companies benefit from targeting child audiences because eventually it will increase sales.
Summary Of Kid Kustomers By Eric Schlosser
586 Words | 3 PagesEric Schlosser, the author of “Kid Kustomers”, puts a spotlight on the marketing on children. He starts off by talking about the effect on present day marketing. Companies like phone, oil, and automobile are targeting the children the most. He argues that kid-based companies weren’t that bad in the past, but now there are tons of companies who only focus on children. He has provided a lot of studies that support his explanation on marketing strategies.
Eric Schlosser Advertising Analysis
376 Words | 2 PagesIn Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.
Analysis Of A Ban On Brain-Boosting Drugs By Matt Lamkin
673 Words | 3 PagesThe writer, Matt Lamkin, argues in his essay, A Ban on Brain-Boosting Drugs is not the Answer, that the use of brain enhancing drugs on college campuses is the product of a society that promotes competition in all aspects of life. The purpose of this essay is to propose that colleges and society stop putting an emphasis on test scores and start to promote a better educational experience, through adding the use of brain-boosting drugs to the honor code, instead of banning them all together. Lamkin writes this essay for universities who are looking to ban brain-boosting drugs, so that they may see the potential benefits of only placing it in the honor code so that students can learn to value the importance of not using these drugs. Matt Lamkin’s essay is a well-written argument, in that he uses a rhetorical question and the appeal to emotion to keep the reader enthused in his essay as well as to further enhance his argument.
College Athletes: Pros And Cons Of NL Deals
1034 Words | 5 PagesMontrez Brown Mr. Fowler Honors English May 7, 2023 Pros and Cons of NIL Deals College athletes have been a topic of debate for a long time now, especially in the context of brand deals and endorsements. With recent developments of Name, Image and Likeness (NIL) policies college athletes can now earn money from brand endorsement deals, benefits and negatives from the (NIL) deals. The implementation of (NIL) deals for college athletes is a crucial step towards providing them with the rights and opportunities they deserve, as it allows them to monetize the talent while fostering a more equitable and sustainable college sports industry (Bilas). This essay will explore the benefits and negative aspects of (NIL) deals for college athletes and brands. BENEFITS OF NIL DEALS FOR COLLEGE ATHLETES
How Does Advertising Leading Children To Make Poor Choices
632 Words | 3 PagesHow Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and
Of A Ban On Brain-Boosting Drugs Is Not The Answer By Matt Lamkin
585 Words | 3 PagesIn his Chronicles of Higher Education essay, “A Ban On Brain-Boosting Drugs Is Not The Answer, Matt Lamkin aims to influence his reader to encourage students to engage in the practice of Education, rather than frighten them with threats. Lamkin tells us “If colleges believe that enhancing cognition with drugs deprives students of the true value of education, they must encourage students to adapt that value as their own” (642). Lamkin used many techniques, including appeal to logic, compare and contrast, and consistency to draft his resilient essay.
Who Is Responsible For The Rise Of Consumerism In The 1920s
1435 Words | 6 PagesModern Americans are still motivated to spend on various products, whether they are useful and necessary or not, as the result of powerful mass advertising campaigns, widely broadcast through many forms of media. Children and young adults are usually the main targets for such campaigns. It is estimated that the average American child watches between 25,000 to 40,000 television commercials per year so advertising undeniably has a great power over the young minds, who in turn would influence their parents and guardians (Shah, 2010). More than 30 billion dollars are spent by families every year as the result of this strategy, which is progressively adapted by many companies (Shah, 2010). Additionally, thanks to these advertisements, people pay more attention to keeping up with the current trend, with what is considered the most up to date rather than the overall necessity of the product.
Should College Athletes Be Paid Essay
1139 Words | 5 PagesName, Image, and Likeness, or NIL, has recently come about in the college sports world, and some athletes have been “cashing in” (Carrasco). The idea of NIL gives college athletes of all levels a chance to make a profit; previously unheard of in collegiate athletics. The world of college athletics exists as a cycle that can trap athletes without a way to make money. Nonetheless, businesses and schools across the country have supported the newly implemented system in the hopes of supporting students in the future. Athletes of all sports draw millions of dollars to schools, but they get little compensation to show for it.
Summary Of Is Google Making USupid By Nicholas Carr
1593 Words | 7 PagesThe change of speed in today’s society has increased dramatically, we are expected to process information at a faster rate. There is no time to sit and read new information, we want to be flooded with new information fast. While the technology in the world has increased most schools are moving slower. Most schools do not have up to date technology for their students to succeed in the real world. We can say this is a good thing to have less technology in school, because we can go back to the old days and research of the books.
Summary Of Fast Food Nation
1206 Words | 5 PagesBusiness owners know that a child can get their guardian to buy them fast food if they advertise it in ways that kids are highly attracted to. This includes adding toys to happy meals and putting play places in or by the restaurants because “‘playlands bring in children, who bring in parents, who bring in money’” (Schlosser, 2001, p. 47). All of this advertisement towards children prompted businesses such as soft drink marketers to begin advertising within school buildings. Pop machines were added and fast food restaurants even began offering lunches in the cafeterias for students to purchase.
What Are The Pros And Cons Of Corporate Sponsorship
612 Words | 3 PagesSynthesis Essay: Corporate Sponsorship Corporate businesses sponsor just about everything: professional sports teams and stadiums, theaters, music halls, dance performances, art galleries, museums. Everywhere you look you will see ads for energy drinks, make-up, radio shows, you name it. Though sponsorship is for the most part accepted in everyday life, corporate sponsorship in high school can be controversial. There are both pros and cons to it. It benefits the schools by providing much needed funding especially for art and music programs.
Film Analysis: The Merchants Of Cool
561 Words | 3 PagesThe corporate giant Viacom, however, faced difficulties marketing to such audience. Stubborn teenagers are unresponsive to conventional marketing messages. By conducting focus groups, researchers have learned that teenagers respond to ‘cool’. Accordingly, the merchandise industry had to embrace new marketing strategies.
Should Students Have To Pay For College Essay
575 Words | 3 PagesStudents shouldn't have to pay for college, should they? No they shouldn't. Many smart kids who are more likely to succeed have little money and cannot afford college. More kids would go to college, also students would have more freedom to choose what they really wanted to do.
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