FIFA Corruption: A Case Study
The purpose of the study is to evaluate the corruption allegations that are imposed on the largest football association that is FIFA along with the impact that these allegations had on their marketing techniques. It is noticed that in the current era, FIFA had to face some of the serious corruption allegations in terms of bribery, fraud, and money laundering due to which their reputation has been impacted in adverse manner. The literature states some of the serious corruption allegations on the FIFA. The marketing techniques of the organisation have been affected due to these in the manner that some of the large sponsors have raised their concerns. Moreover, the sponsorship and marketing partners started to withdraw their support due to which …show more content…
Furthermore, the way that the U.S was behind this investigation proposes maybe expands the validity of the overall public view of FIFA, seeing that it would appear to infer that the defilement was serious enough to really get the consideration of the United States and force it to take certain action (Pielke, 2013). It can likewise be recommended that the time of the charges brought by the United States achieving the distance back to late nineties highlight the systemic way of the corruption inside FIFA. Additionally, corruption over the range of a few years could be ascribed to a few black sheep’s inside of the association; corruption coming to back crosswise over eras of FIFA individuals, would essentially have to be attributed to the association itself, and to the general culture and values that the association tends to promote (Maennig, …show more content…
It is noticed that corruption allegation has affected the performance and reputation of FIFA in adverse manner. Due to these allegations, the marketing techniques of the organisation have been impacted extensively. This study is not only exploring the corruption allegations on FIFA deeply but it is also demonstrating the manner in which the marketing techniques of the organisation have been influenced due to these allegations. This means that with the help of this study, the researchers and readers could gain idea about the impact that corruption allegations has brought on the functioning and marketing of FIFA.
1.5. Dissertation Structure
Chapter 1: Introduction
The purpose of this chapter is to elaborate the research aim and objectives along with adequate background for the study. With the help of this chapter, the reader can obtain an overview of the main aspects that are going to be discussed in the study.
Chapter 2: Literature Review
This chapter is given importance in the study because it focuses on discussing the research aim as well as objectives from the context of different researches. It evaluates the discussion and points that have already been discussed in relation to the
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