Cosmetic Industry In The 1950's

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The 1950s was a decade that some of the most iconic make up looks were born. WWII had just ended, and along with it came the end of rationing luxury items, such as makeup. The cosmetic industry started to blossom. The most prominent brands of the 1950s were Max Factor, Revlon, and Pond. Also Avon started to become relatively popular because of its way of going door to door in order to sell cosmetics.
Icons such as Marilyn Monroe, Grace Kelly, Elizabeth Taylor, and Audrey Hepburn really helped to shape the makeup style of the 1950s. When it came to actual face make up such as concealer, foundation and powder, people tended to go for a lighter or natural skin tone. The Max Factor Erace concealer was extremely popular, as well as Pan-cake

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