The decades of 1920s and 1930s marked the initial period of the American fashion recognition. Much owed to the Hollywood, Americans and the rest of the world saw the most recent ideals of beauty and glamour. Exciting dresses and new fashions worn by Hollywood stars mesmerized millions of people around the world, while costumers transformed into acknowledged designers. During and after World War II there was a flourish of American couture design industry. Designers, trained in Paris, promoted purely American styles featured by simplicity, practicality, and casualty so preferred by American women.
They employ the most popular models and celebrities. They are also in constant partnership with the most popular fashion magazines like Vogue, Prestige, Glamour, Elle and Elit. The marketing strategy of the N˚5 Fragrance is unchanged and was kept simple in the past 90 years. Celebrity culture proved to be successful in advertising this product: they started off in the 1950’s with Marylin Monroe with the statement: "What do I wear in bed? Why, Chanel No.
While Movie and television actors and actresses also played a big role in deciding what fashion trends and body images were big. “Screen goddesses like Marilyn Monroe and Grace Kelly inspired tiny waistlines and full skirts and busts” (Fashion in the 1950s). Television and movies played a big role in teenagers fashion choices. “The influx of American cinema and television brought many new fashion ideas to the masses and prompted many young people to copy the fashion of their favourite movie stars” (Fashion in the 1950s). New materials began to form in the 1950s nylon was a huge thing because it made tights a big deal.
1950s American Fashion Grace Kelly, who was award-winning actress and Princess of Monaco said a very independent quote “Women’s natural role is to be the pillar of the family.” (Brainyquotes.com). In the 1950s popular women were considered fashion icons, one of these icons were Grace Kelly. She dressed elegantly with her full skirt dresses, fit and flare dresses, and the tea-length skirts. These fashion icons charmed everyone and had the chance to bring several trends into the world that are still very popular today. Christian Dior, the fashion designer who has created many brilliant pieces once said “A dress is a piece of ephemeral architecture, designed to enhance the proportions of the female body.” Fashion being a major impact in America brought many different trends to the people and showed their sense of nobility.
As stated by L 'Oréal (2016), in 1909, L’Oréal was founded by Eugène Schueller, a French pharmacist, innovated a hair dye formula which then later on it has become the number one cosmetic group in the world nowadays. It is cosmetics and beauty company that originated in Paris, France. In 1925, L’Oréal came up with the new hair dried products called “ L’Oréal d’Or” which made the blonde hair looked natural, soft and smooth without getting damaged. In addition, this product made people surprised, and the business boomed because it changed women’s hairstyles. L 'Oréal presents in 130 countries on five
a favourite vogue that ne 'er goes out of favor is that the short red fingernails. These varieties are popular celebrities for an extended time. A trend that has been widespread since the 19 eighties is to elongate the natural nails by applying artificial ones. at first this trend was started by applying artificial nails that coated everything from the
Fabletics is a company that provides affordable luxury athletic wear for women. The clothes they provide is very stylish and high quality. Get started by taking a quiz to match you up with your style. Clothese are presented to you that match your style. Make your selections and enjoy the convenience of having your purchases delivered straight to your front door.
From there, she did well until she got her big break with Calvin Klein. Since 1992, Kate Moss has been the face of Calvin Klein. In the fashion industry, she was considered both too small (surprisingly) and too short; Her unique looks are what have gotten her so far though. The most important component in a model is versatility, and that is why she got signed to so many influential and different fashion labels, broadening her scope and ability to advance so much in her career. Moss is credited with popularizing the 90’s waif “heroin chic” look, fueling eating disorder rumors.
The fashion of the 1960s had so many popular trends that many of them are still being used today. In the 1930s many women wore heels, puffy sleeves, and long skirts. Many people already know the style of the 1950s because that was the era of the popular movie “West Side Story”, such as poofy skirts, dresses, leather jackets, and converse. The 1970s was a time of high waisted pants, knee high boots, and many different patterns. Fashion has changed significantly throughout the years but there has been no bigger jump than from the conservative clothing of the 50s to the more flashy style of the late 60s and 70s.
Back in the 1950s, there were many reasons why people found cinema as one of the most relaxing method of enjoyment. By then the world had seen two world wars and people wanted to go into peace. Thanks to the advancement in technology and the use of that technology in making movies that resulted in the new world cinema. Big Film studios and film makers were interested in using more and more technology in the feature films. Alien Invasion and extra terrestrial life were hot topics and any film made on these themes was a hit.