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Cosmetics Marketing Strategy

9479 Words38 Pages

Marketing strategy of cosmetic industry in India.

Introduction
Indian company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution . They are seeking recurring investment to fund the growth of the brand, and position the company for an IPO. The plan that follows explains market, value proposition and market segmentation strategy. The detailed financial plans provide a clear view of sales and profit forecasts. These plans show how they will reach profitability in our third year of operation and generate shareholder return on equity within five years.

Products
Indian companies mostly have two product lines, skin care and fitness …show more content…

In skin care first five launches will consist of added ranges to the line. Companies product line is based on five elements of the universe. Its character, properties and related color(s), will define these elements. Body care products will be scented with essential oils that are known to create or improve the related character. All body and bath products, except after sun care, will ultimately be offered in five ranges. Sun care will only be offered in balancing, calming and soothing. Because face creams and lotions are meant to rebalance and moisturize the skin, face care will be unscented and will only be offered in the Water …show more content…

They are all somewhat mysterious and expensive. She is unclear what really works for the skin and why. She is unclear how to choose the correct products for herself. Cosmeticss are seen as a luxury. A day of pampering, requiring a commitment of time and money. We will provide her with simple statements of benefit and recommended use for our products. Our day cosmetics will offer a new approach to treatments. We will have a menu that is designed to provide the consumer with a relaxing and rejuvenating experience during lunch or in an hour before or after work. We will provide her access to the products she enjoyed at the cosmetics and the information necessary to gain the maximum benefit from using them at home. Our multi-channel distribution strategy will insure her easy access to product when and where she needs it. By combining a simple approach to product knowledge, a distribution strategy that insures availability, a pricing proposition that puts us at the lower quadrant of the high quality brands and a quality brand image, believe will create a compelling value proposition for the target

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