Cosmetic Surgery In South Korea

Cosmetic surgery in South-Korea

Cosmetic surgery in South-Korea is becoming more and more popular. But what role has the media on the popularity of cosmetic surgery.

Double eyelid surgery or a V-line jaw reduction?

This is a common question that goes through Korean girls’ minds. The media constantly reminds them of the option to undergo cosmetic surgery. This has made cosmetic surgery very popular in South Korea, one in five women have gone under the knife according to the International Society of Aesthetic Plastic Surgeon.

If you’re wondering why all these girls look the same, it’s due to cosmetic surgery. They are the 2013 Miss Korea Contestants. It is striking that none of these contestants look like typical Korean girls. The Korean

The prevalence of European models in many Korean advertisements raises the possibility that beauty ideals are or are becoming global. Due to the increased exposure to western beauty, it is seen as more familiar and normal to Koreans. This makes the Western features and beauty a kind of social ‘norm’. The remaining Asian models in Korean advertisements have Westernized features that correspond to the Eurocentric ideal of beauty.

Billboards

Almost every subway station in Korea is filled with billboards promoting cosmetic surgery. These billboards consist of a before and after picture of someone who has undergone cosmetic surgery. An example is shown below. The picture on the left shows a girl with a typical Korean feature, a protruding chin. One of the procedures she has undergone is therefore the V-line jaw reduction. This creates a more European look, visible on the picture on the right.

TV

It is said that an European look will increase their popularity. At the same time, celebrities are walking advertisements for cosmetic surgery.

2NE1 is a famous Korean pop group. They are role models for many Korean teenage girls. Almost every girl wants to look like them. But the group’s members have all undergone cosmetic surgery in order to achieve a more European look, which makes it impossible for Korean girls to achieve their look naturally. So Korean teenage girls are stimulated to undergo cosmetic surgery due to their European looking role models.

All these forms of media promote cosmetic surgery. People who live in Korea are continually reminded of the fact that they could improve their beauty by undergoing cosmetic surgery. This makes them think that is a normal and reasonable thing to do. So all forms of media cooperate to promote the cosmetic surgery business. Due to the media cosmetic surgery has now been widely accepted in Korea. People do not try to hide the fact they had surgery anymore. It is just a normal part of