Is Makeup an Easier Way to Be Much Prettier? “I love natural beauty, and I think it 's your best look, but I think makeup as an artist is so transformative.” Said Marina and the Diamonds. Makeup is a cosmetic like powder or eye shadows or lipstick applied to the face to enhance or promote the look. Makeup becomes a very important thing nowadays. Every woman tries to look beautiful by applying makeup.
With the purpose of profiting, multinational corporations from the US and Europe manage to attract consumers by making an emotional connection for the viewers to social status, fashionable cities, movies stars and models, and romantic images (“Is Beauty Globalized”, 2008). As pale western faces are displayed constantly in advertisements in Asia, the strategies successfully converge the definitions of beauty to a certain degree, which could be suggested by the increasing number of people in Asian countries who desire a lighter skin. According to a report published by Global Industry Analysts, Inc., Asia Pacific is forecasted to be the fastest-growing market of skin lightening products at an estimated CAGR of 11.2 per cent from 2015 to 2020. This number shows that whiteness, the feature of Caucasian people, is considered beautiful among Asian countries. Furthermore, cosmetic surgeries are gaining popularity in Japan and China, especially the rhinoplasty which makes noses narrower and higher, or rather western-style.
Not only among the woman of older generation but its also gaining popularity amongst the younger generation also. The reason for this popularity might be the comfort level that they offer and most importantly these clothes are ready to wear. Many bigger brands are investing in the ethnic wear and Indian ethnic wear industry is growing by leaps and bounds with the passage of time. Franchising in women ethnic wear is also becoming a significant business venture with the advent of this industry not only in India but also abroad. The Indian ethnic wear industry has undergone transformational time over the last few years.
Brand position Spice girl products main aim is to produce and manufacture exceptional and natural products for your entire family and also to provide healthy additional to artificial and other synthetic products. Their goal is to provide customers with unique quality, best customer service, and competitive pricing among its target audience. Their main target customers are for healthy people because their products enhance the health benefits. Spicy girl products are of high quality in production, and they take all measures possible to produce high quality products to meet its target customers. The Spicy brand produces an incredible impression that will attract their target audience to participate more with the company on a more individual and expressive level, so that potential and new customers can enjoy their vegetable pickles, natural vanilla extract and chocolate tea balls which is of great taste.
The new variant, the long and intense it can be met with very good response from the customers and achieve unexpected success. A. Market demographics The brand profile for the Sunsilk customer consists of the following such as demographic, lifestyle and behavior. a) Demographics Sunsilk target market is women between the age group of 16-40 belonging to the middle and lower income classes who are single or married. In general, Sunsilk target market based on consumer purchase behavior, level of income and purchasing power of people.
In this article, cosmetic industry in Hong Kong is chosen for further analysis. Similar to the development of cosmetics industry in Malaysia, the cosmetics industry in Hong Kong is also in rapid growth because of the increasing number of working female, increased urbanization, and the increasing self-awareness due to education. “This industry
It makes consumer easily to recognize Pantene as a high quality hair care product compared with other brand. Price trends indicate that consumers are more concerned quality rather than quantity. Thus, Pantene as a high quality shampoo can take advantage when consumers unabashed by high price tags and lead the product category to bloom. According to Mintel’s survey, 33% of women with colored hair. Pantene Pro-V 's Expressions launched in 2005 which keep color from fading.
Covergirl’s main audience for this audience is people with feminine attributes who are between the ages of 16 and 35. The eyeshadow appears to be more juvenile indicating a younger target for this advertisement. Makeup is not a necessity, but Covergirl is an affordable makeup brand. So, Covergirl is trying to appeal to the middle class and above. The Covergirl advertisement is also targeted to people with a special interest in makeup or beauty products.
By linking up personal experience to the bracelets, this creates meanings for customers for a repeated purchase of Pandora’s products. All-in-all, Pandora has successfully captured the lucrative opportunities in the affordable fine jewelry market. Its customized and fashionable bracelet products, as well as personal story-telling promotion has also been very successful in attracting its targeted customers. These altogether attributed to its business success in recent