The History Of Cosmetics
Introduction
The history of cosmetics spans at least 6,000 years of human history, and nearly each society on earth. utilization of cosmetics in the Western world the utilization of cosmetics became distinguished within the middle ages, generally among members of the upper classes. Since it is believed that cosmetics as they are currently renowned was originally from the far east. The utilization of cosmetics in every part of the world, is indicated by the study of non-industrial cultures. The war paint of native Americans, the tattooing and scarification practiced by several people for example, Maori of New Zealand and numerous African cultures, and the use of woad (In order for ancient Britons to paint their bodies blue a plant dye was used)
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For approximately 18% of the entire global market for cosmetics, toilet, and fragrance, cosmetic products account for (Kumar, 20005).
The expansion significates conjointly in emerging countries like Asia, Eastern Europe and South America that represent a progressive consumption within the cosmetics markets, in which individuals have an increasing purchase power (Kumar, 2005)
U.S. $18 billion is the estimated worldwide annual expenditure for cosmetics, and in order to capture many more markets many businesses in the field aggressively competitive. Due to the customers increasing awareness about appearance, beauty, grooming and choice of personal care products, the growth of cosmetics and beauty products markets have grown significantly. In the United States alone there are more than 3,300 companies manufacturing and distributing cosmetic and skin care products (Whittaker,
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In order to form higher order resources from which sustainable resource-based competitive benefits can result, these resources will thus be combined. (Morgan and Hunt, 1996). Furthermore, in order to build trust by creating and informing customers regarding the responsive attitudes and behaviours of the brands, investments in satisfaction programs, complaint handling and in the design of communication and merchandising strategies can help a lot. (Delgado-Ballester and Munuera-Aleman, 2005). Brand loyalty consists of seven differing types, with a mix of 3 elements: behaviour, emotion and evaluation. (Sheth and Park, 1974). Behavioural brand loyalty is just based on behavioural tendency dimension. The Direct function of the repetitive occurrence of purchase or consumption behaviour is a strength that this type of loyalty possesses. (Sheth and Park,
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