Cosmetics Pest Analysis
In this assignment, an basis environmental analysis is performed on a company named M.A.C cosmetics and a country namely India. This report covers the background information of the mentioning company and country as well as a PESTEL Analysis and Porter’s Five Forces Analysis. Finally, some strategic recommendations will be addressed specifically.
2. Company background M.A.C stands for Make-up Artist Cosmetic, which is established in 1984 in Toronto, Canada by two founders. They are Frank Angelo and Frank Toskan. This company first appeared in 1985 and grew up quickly in the competitive industry. In 1995, Estée Lauder Companies acquired a controlling interest in half of the brand and they completed their acquisition of the company two
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Hence, M.A.C cosmetics easily is able to enter this country’s market and start investing. Besides, taking advantage from the stability of the Indian government is a great opportunity for this company to keep developing its long-term business as well as expand its retails network. Although India got a high corruption index, however, it seems that it doesn’t affect its local business market. The only threat for M.A.C cosmetics in political environment is it has to pay a high tax annually, at the rate of about …show more content…
The efficiency of “Consumers Protection Laws” and “Intellectual Property Right” ensures a safe and fairly competitive business in cosmetics industry. Nevertheless, the unguaranteed security in this nation can lead to a few unexpected dangers and perhaps unsafe working environment for their employees.
5. Porter’s Five Forces
The Porter's Five Forces is a simple and powerful tool which helps understanding where power currently lies in a business situation as well as the strength of the position that the business considers to move into. ("Porter's Five Forces: Assessing the Balance of Power in a Business Situation", 2017)
This analysis is useful for organizations to understand the aspects that exert profitability in a particular industry, and to inform decisions which relate to if the organizations want to enter or to increase capacity in a specific industry and to develop competitive strategies. ("Porter’s Five Forces of Competitive Position Analysis - CGMA", 2017)
Diagram 2 below, provides the Porter's Five Forces of
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