Firstly, do not always buy online is also convenient and fast. Masoud (2013) and Forsythe and (2002) demonstrated that many shops or items are often difficult for navigation and submitting the order. Moreover, when the customer has too many options, they are more confused and cannot decide at all. Consequently, many people spend a lot of time finding appropriate web sites and receiving products after shopping. Secondly, online shopping brings financial risks which are explained as a net loss of money to a customer by many writing masters such as Derbaix (1983), Masoud (2013) Horton (1976) and Sweeney (1999).
Some people think that buying goods in a store more better than online shopping, because online shopping has many problems. On the contrary, quite a few people think that online shopping is the trend of the times, it greatly facilitates people life. As far as I am concerned, I am more inclined to agree with the latter view. Online shopping brings more convenience and benefits to consumers, gives the seller more space and opportunities for development, has a good impact on public and government. Firstly, standing on the consumers point of view, online shopping brings more convenience and benefits to consumers,
The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience. In general, trend of online shopping has advanced greatly in the current years with Internet development and because of easy accessibility of the Internet use. Internet easy accessibility has driven customers to purchase online.Online retailing is the third most liked activity after use of email and the web browsing on the Internet (Andrew and Vanitha, 2004). Globally, over 627 million persons have undertaken online shopping; the biggest world online buyers include British and Germans.
However, purchasing grocery online is getting as popular as purchasing electronic gadgets online. Analysts and researchers claim that huge sales of mobile devices like smartphones and tablets is behind the booming online market. Nowadays, there is no element of surprise in finding people ordering all they want to possess online. Online grocery stores sell grocery of various brands to customers. They sell groceries at very competitive rates and consumers have a second thought when they are buying grocery from a local store.
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
2.1 LITERATURE REVIEW Online Shopping is a current phenomenon which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms (Kumar, 2014). Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet (Zhou, 2007). Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view (Keisidou, 2011).
The Impact of Online Shopping on Retail Marketing and Sales Name Institution Introduction For retailers, one of the main concerns at in the modern era is in the continued development of online channels of marketing and sales. Online retailing is becoming more attractive for many businesses as more consumers show preference for its convenience. However, brick-and-mortar retailing remains common. It is impossible for retailers to overlook the significance of the internet in influencing their operations. Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores.
ONLINE SHOPPING TO BUSSY PEOPLE Nowadays, people always busy for their work and forget to serve themselves, people who are busy with business work couldn’t have got much time to buy anything they desire. Now, people do not afraid for used their time to work due to from now on, there is available various website in application store. Ordinarily, choice of goods type available in online shopping this advantage is the most prominent thing about online shopping. You could choose the type of goods as well as items you 've never seen before. Due to, you could usually be a trendsetter in your area.
Summary Online shopping is growing every day. There are many benefits of online shopping such as time savings, access from anywhere, convenience, 24-hour availability, variety of products, various options available to compare products and brands. Beside the benefits of online shopping the consumer feels different kind of perceived risk factors and psychological factors are involved in online shopping. The perceived risk could be financial loss, product performance risk, delivery risk, and psychological factors such as trust and safety and website design. These perceived risk and psychological factors also determine the behavior of consumers towards online shopping.
That service we are talking about is shopping online. Over the years, the advantages of online shopping and the disadvantages of online shopping clearly defined themselves. Nowadays most people know what websites they prefer to buy from, what to avoid when shopping on the web, and have a common knowledge of how these websites work. On the other hand, there are still people that fall victims to scams. These people are not aware of how certain sites work.