Value Chain Analysis Of Costa Coffee

3.2.5. Existence of Substitutes:
Due to financial crisis, people might stay at their home and enjoy their coffee there, instead of visiting coffee shops. Here are factors that can affect the threat of substitutes: The main issue is the similarity of substitutes. For example, if the price of coffee rises substantially, a coffee drinker is likely to switch over to a beverage like tea because the products are so similar.
3.3. Life-cycle Analysis
The sales of the cafeteria sector were increased every year. That means the customers loved the new coffee brand.

3.4. Customer Analysis:
Their customers are mostly young people at the age of 16-30 years old, but they also have customers from older ages, 30-60 years old. (O+1)
In the specific

Inbound Logistics:
Costa Coffee older from the main store the right quantity and quality of the materials than needed to protease the experience of Costa Coffee also they want to receiving the products at the time they need it to be fresh. The keep a good organized program and timely delivery for the material that they needed on the time and with that have easily accessible stores and all the

Operations:
All employers have a small training how to make our products and in any case is ready to serve any customers depends what she/he want they have their anything they want to make anything in the menu. And when the customer is o order the employer get start creating the coffees order in front the customers and this is good for the control of hygiene S+1

4..3. Outbound Logistics:
Costa Coffee is a self-service coffee shop all products are in the right time to serve the customers because are there and they waiting for their coffee, always by taking the control of hygiene. S+1
4.2.4. Marketing and Sales:
Costa Coffee is a self service coffee shop and the important for the mangers is for the customers to receive the right order in short time and to be as fresh as possible. Everything is done in front of the customers to see the quality of making a coffee and of course the hygiene. S+2

4.2.5. After Sales Service: If the customers take a wrong order the employees and managers is responsible to replace the order just to make happy the customer. The customers have always right. And everything is done for the good of the customers.

5. MISSION