Costco recognizes that its customers are the reason for the company’s success. It acknowledges that there are many alternative-shopping experiences and strives to ensure that their customers receive a 100% satisfaction guarantee, a welcoming shopping experience and top-quality products that are not only low in price but also high in quality and safety. The two biggest competitive advantages that Costco has are its loyal customers and their “absolute pricing authority” that allows them to guarantee low prices. (Delete) Lastly, Costco strives to respect its supplies. Costco wants to create positive and honest buying and disturbing among all who work with Costco.
These markets display huge potential for growth of the firm. Also for it customers across the world it can start online business opportunities. The company is continually working on distribution channels to make it stronger and enter new prospective markets. Economic recession has allowed Costco opportunity for luxury-item deals, including the chance to retail prime-grade meat that used to go almost solely to restaurants.
Costco does not have an effective social media marketing strategy. Despite using some social media tools such as Facebook, Twitter etc., Costco has a severe lack of presence in the social media world due to an ineffective strategy or lack thereof. Their Facebook page gives very little information about any events or offers available and often directs customers to Costco.com in order to get any proper information about their products. Poor use of social media as an effective form of advertisement has seriously reduced their potential customer base. They need to develop a marketing strategy that can incorporate social media for use in marketing and
By keeping their employees happy, they keep their members happy, which keeps the profits coming in. Even though they could make some changes to increase profit that is not Costco’s number one priority, and as a Costco member, I couldn’t be happier with their values. By focusing on the right things, they have steadily increased their sales and stock price over the last eight years and I’m confident that trend will
Loyalty cards will include special offers and discount facilities on points collected for members who will have such membership cards. All these will ensure at the end that the customer will be receiving high value for the price that they will be paying for their one cup of coffee with “Casa de Café
• Dramatic increase in customers by the way of satisfaction and employee fair treatment. • Increase in business sales that can be evident by increase in financial performance by 8 % in 2010 first half to 2009 first half. • Cost saving by decreasing employee turnover rate in terms of hiring new employees, training them, guiding etc. 3. Why don't all employers treat their employees as well Costco does?
Coffee houses have been a popular place for social gatherings ever since the fifteenth century, when they appeared for the first time in the Middle East. When coffee was introduced in Venice, it did not take long to start selling as a popular drink rather than in pharmacies for medicinal purposes. Centuries later, Starbucks CEO and president, Howard Schultz, visited Italian cafés that inspired him immensely. He saw, as he described in an interview for the Astrum People webpage, “a magnificent theatrical presentation in which a barista poured coffee with one hand, whipped cream with the other and chatted with the customer at the same time”. This gave birth to the Starbucks Experience people are so familiar with today, that makes the coffee shop
Costco being a retailing giant with 715 stores and whose worldwide sales trail with Walmart, which has 11,528 stores and Amazon, that ranked into second place. Costco is the world’s largest seller of choice and prime beef, organic foods, rotisserie chicken, and wine, and it supplies more nuts than Planters. Its private label, Kirkland Signature generates more revenues than the Coca-Cola Co from selling thing that ranges from packaged goods, beverages to apparel. With the standards that Costco has maintained, Costco’s success to retaining its employees can be attributed its low prices and good customer service. Compared to many discount retail establishments, where assigned clerk might answer customers’ questions, most Costco employees are motivated and interested to helping the customers.
Marketing and Sales: Costa Coffee is a self service coffee shop and the important for the mangers is for the customers to receive the right order in short time and to be as fresh as possible. Everything is done in front of the customers to see the quality of making a coffee and of course the hygiene. S+2 4.2.5. After Sales Service: If the customers take a wrong order the employees and managers is responsible to replace the order just to make happy the customer. The customers have always right.