A large shift in consumer shopping towards online has led many brick and mortar stores to expand their business and embrace internet based sales. Online retail sales in the US has increased steadily from $196.3 billion in 2010 to $297.2 billion in 2014, this is an increase of 15.1% over 4 years (Kohl 's Corporation SWOT Analysis, 2016). Kohl’s already has a heavy focus on online retail through www.kohls.com and offers expanded product lines that complement their in store brands. Along with a shift to online retail, there is evidence of a growth in the US apparel market, a category Kohl’s is very familiar with. As of 2014 the US apparel market grew by 1.9% and is projected to be valued around $457.6 billion by 2019 (Kohl 's Corporation SWOT
The company I analyzed was Kroger. We all know that the supermarket industry is a mature industry and has established large players that dominate the market. The company faces intense competition from players like Wal-Mart, Costco, Whole Foods Market, Target and so on. However, the year of 2014 for Kroger was quite impressive. From the financial statement, Kroger’s net income, total assets and its cash flow from operations all increases, resulted primarily from the effect of merger with Harris Teeter.
Target have grown as a business and made the Fortune 500. Target also has an online website and a mobile app for consumers to use to shop. Even with these strengths, Target could benefit from finding a country to succeed in. Target takes on many corporate responsibilities, such as education and health. Because Target can be classified as a department store, a grocery store, and a discount store, they have many competitors ranging from Walmart to Sears to Dollar Tree.
Operations Strengths of Target Corporation Inventory Management Target Corporation is considered one third of the "Big 3" in US retailing along with Wal-Mart and Kmart with net earnings totalling nearly US$73.785 billion in 2015 alone as well as totalling more than 1,800 stores with 341,000 employees. Their retail formats include the discount store Target, the hypermarket Super Target, and "flexible format" stores previously named as City Target and Target Express before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers", whereas its rival Walmart more heavily relies on its strategy of "always low prices”. Target Corporation needs an inventory optimization software to manage the company’s inventory so Target Corporation rethinks inventory management and writes
Amazon is purely an online sales portal. Based on premium web rating organizations Amazon has a position ranging from 4 to 10 on a global ranking of premium websites. The presence of Amazon in the virtual world of internet is unquestionable. Big Data is a technology area which is highly talked about during the last several years. During the last 18 months, companies in the retail sector, manufacturing, construction, and technology areas have realized the extreme potential of Big Data and are trying to gain maximum advantage from it.
On top of that they provide their employees with a great benefits. These help Costco create a team of employees that are loyal and talented (“Costco Wholesale Corporation”, 2018). Costco’s CEO has been outspoken in the past about raising the minimum wage and recently they increased their pay for all employees in the USA and Canada by a $1.50, meaning employees start at $13 dollars an hour. In contrast, Costco’s average wage is around $21 an hour with Walmart being $8 dollars lower (Lam,
E-Commerce: Online sales play a large role in Lululemon’s, and it is continuing towards an upward trend (Keyes, 2017) 3). Fast growing male sector: Despite only accounting for a small percentage of its total sales, its male apparel has seen strong growth and potential. Its management hopes that men’s sales will reach one billion or 25% of total revenues by 2020 (Bhattacharjee, 2017). 4). Community Events: Events such as the renowned Seawheeze marathon, helps the brand spread its “lifestyle” image and retain consumer loyalty.
With the ability to quickly adapt and handle customer concerns, customer service represents an area small businesses excel in, according to the University of Maryland 's Robert H. Smith School of Business. Good customer service has the potential to alter consumer viewpoints and provide businesses with important feedback related to the products and services they offer.
With the help of social media, the establishment has informed its clients of available products on the menu. In the process, a favorable relationship has been created between the company and its loyal clientele. For instance, the choice of Twitter, Facebook, Instagram, and email services allowed Senor Sisig’s to gain a competitive advantage over rivals in the highly competitive food truck sector (Kidera et al., 8). Based on the corporation’s key success factor, Senor Sisig has established a conducive relationship with customers, as manifested in high expansion rates. Improved customer relations are the foundation for supplementing the establishment’s truck
Target Corporation is a general merchandise retailer selling products through its stores and digital channels. The Company’s strategic objective is to be able to accurately predict customers’ needs through larger inventory and by increasing sales through their high-end atmosphere. Being that their target market is mostly made up of people between 18-44, mostly with a college degree, and an average income of $65,000, their atmosphere is one of their main key points. One of the core values of Target is to promote growth and learning. By providing financial assistance through social organizations, volunteering, and other social initiatives.
~72. 5% gross margin Amazon Amazon is a relatively new, yet rapidly expanding marketplace for TRX products. Up 280% YoY, Amazon provides brand exposure and ease of purchase to everyday consumers. The Company continues to grow the channel through content optimization, targeted search engine marketing, and direct work with the Amazon management team regarding brand integrity and enforcement.