Costco is the epitome of an employee-focused company and “is more focused on their employees than any other Fortune 500 company” (About). Costco provides their employees with a livable hourly wage that is well over the national average. According to The Huffington Post, “Costco’s starting pay for their employees is $11.50 and on average their employees can make up to $21 per hour not including over time” (Short 2013). Costco’s CEO even tells Bloomberg Insider, “I just think people need to make a living wage with health benefits” (Stone, 2013) Besides great pay Costco also provides benefits such as health care, dental care, and vision plans. CEO Craig Jenelik stated, “that 80 percent of the companies employees have company sponsored insurance” …show more content…
What puts Costco ahead of the game is the culture the former CEO Jim Sinegal created. According to former CEO Jim Sinegal in an interview with the Motley fool he stated that, “Culture is not the most important thing in the world. It 's the only thing” (Byrnes, 2013), and in a CNBC documentary called the Costco Craze, “Jim made it a point to assure that there would never be a division or gap between his leaders and his staff, and that everyone in the company should always know what makes their customers happy. He goes on to say that every employee knows what is being asked of them, and they all understand their role towards creating that ‘Costco experience’” (Brown 2012). Jim also made it a point to take the time to get to know as many of his employees as he could; he even wore a nametag during his time there with just “JIM” on it. ABC News interviewed the former CEO, and his philosophy with culture is simple, "We have said from the very beginning: ‘we 're going to be a company that 's on a first-name basis with everyone’" (Goldberg & Ritter, 2006) and he proved this by once a year making a visit to every Costco (Carmichael, 2007). Luckily for Jim who created this wonderful culture within his company, the Costco’s current CEO Craig Jenelik has carried on the torch with his idea that culture must exist in a company. Elliot Zwiebach writes that in a speech Jenelik made to the Western Association of Food Chains at an annual convention, “’Companies sometimes lose their way because they lose their core values and culture,’ ‘your business can evolve, but it can’t afford to lose its values and its culture’" (Zwiebach, 2015). Costco has also made it a point to have an open door policy. This allows Costco to diminish the gap between their leaders and employees. Overall, Costco is committed to creating a culture that in the end benefits their employees.
Since the company was founded as a corner store, the company’s business plan has always emphasized on expect more, pay less brand promise that sets it apart from its chief rival, Walmart. Although, Walmart is known for its low prices and offers a large selection to its customers; it’s customer service is often found to be nonexistent. This
According to the article “What is Organizational Communication”, there are multiple factors that create this culture. The way both customers and employees are treated because that shows if the employer values them, the written rules and norms as those are the guidelines to running the store, the dominant values and the feeling/climate that is conveyed by physical arrangements or personal interactions as that sets up the atmosphere of the store. Lastly, the freedoms employees are given also affects the culture, and a
While it’s competitor, Sam’s Club, starts paying employees at minimum wage. Employee benefits are not the only motive that make warehouse companies differ from each other. Companies cannot survive with bad customer service and horrible employee treatment. That is another reason that companies are more successful than their competitors. Another reason warehouse companies differ from each other is their product prices and quality.
Penney was focused on the external environment. The major goal of the company was to achieve customer satisfaction by giving discounts. Therefore, the organizational culture type that applies to J.C. Penney is market culture. Which has strong external focus and values over stability and control. As company gives values to its employee’s loyalty and never had terminated its old and senior employees before Ron Johnson.
In Costco’s macro-environment, a variety of factors could affect the company’s economic viability. External factors such as inflation, foreign currency exchange rates, levels of unemployment, reduced consumer confidence, and changes in tax policies could unfavorably affect the demand for Costco’s products and services. Prices of some goods and services including food products, are often variant and subject to fluctuations deriving from changes in domestic and foreign supply and demand, competition, taxes, labor costs, or delays in delivery which could significantly affect Costco’s sales. Therefore, the product’s costs and selling could also increase affecting financial results. Other important economic factors include the increasing international
Chipotle has behavior norms in which its employees are expected to display within the restaurant, this includes official characteristics the firm requires them to exemplify (parature.com). These characteristics can be found in table #, they are not only important for customer service but also the career path that Chipotle provides for its top employees. Chipotle has a reputation for great customer service because they understand that they are only as strong as their strongest employee therefore they pay their employees on average more than their competitors. For example a line cook at Chipotle makes $10.93/hr while its direct competitor Moe’s Southwest Grill pay their line cooks only $8.38/hr
This provides a valuable tool for molding the kind of success-orientated culture at Chipotle. Instead of wasting time and resources while recruiting new members, they save time, capital, and resources by rewarding and promoting from within. This leads to maximization of profit, reduction of turnover, and improved employee satisfaction and performance through retained knowledge, skills, and experience of long-term employees. The net effect of these communication and management methodologies is to ensure that services offered to customers are of the highest possible quality. For example, 84% of the customers spend less than five minutes waiting to be served.
The Importance of a Company’s Culture The culture of a company is one of the most important and sometimes overlooked factors in an organization. The culture can increase employee engagement and increase productivity which will allow a company to reach its goals, “From productivity and engagement in the organization’s day-to-day, to an employer brand that naturally fuels recruiting efforts, to creating a lasting brand that customers immediately recognize, there’s no escaping it – culture radiates outward into the marketplace” (Straz 2015). The culture can have a great impact on the employees. Employees thrive in a positive working environment and the ability to engage with their managers without fear of retaliation.
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
Key Trends – Globalisation One of the main opportunities Costco has is more global expansion to specific targeted countries. Although operating in many countries, Costco is heavily dependent on the U.S. and Canadian markets. It still has the opportunity to expand into the Asian and Australian markets where it has a limited presence. Costco has the capability to operate about 100 stores in Taiwan, Korea and Japan combined and about 20 stores in Australia. It currently has 41 stores in Taiwan, Korea and Japan combined and 6 stores in Australia.
Moreover, James D. Sinegal is the co-founder and former CEO of Costco mentioned that the “employees were the company’s main core competency” (Makroon). Costco pays their employees well above the minimum wage rate and more than competitive pay rate in the market. Their employees make average wage about $21 per hour (Makroon). Since Costco pays high wages to their employees, their employees are highly satisfied and motivated to show positive attitudes and provide excellent customer
Costco’s business model is centered around offering a smaller range of products at incredibly low prices which attracts the consumer. In order to supplement this lowered profit margin, they require their shoppers, both businesses and individuals, to purchase annual memberships. The membership fee accounts for a majority of the company’s profit. Furthermore, Costco operates its under a wholesale warehouse style which eliminates the need for excess handling and workers in the store. The stores are stocked to carry certain big ticket, ‘limited time offer’ goods so that customers feel the need to take advantage of the deal because it may not be there when they next return.
Specifically, Ralph’s (similar stores are Vons and Albertson’s) and Whole Foods (similar stores are Gelson’s and Trader Joes) are two firms that utilize cost leadership and differentiation. On one hand, we have Ralph’s using cost differentiation by providing a broad range of merchandise at a decent price. On the other hand, we have Whole Foods that has implemented a differentiation strategy by marketing their merchandise as healthier (organic). The trade of for both companies is that they are attracting less consumers by just marketing to a specific crowed. For instance, if Whole Foods had lowered their price and still sold premium merchandise, soon Ralph’s would be in trouble.
Amazon’s culture is based on employees’ competiveness, hard work and innovation. This corporate culture however brings a really stressful environment among the organization. For the past years, the company lessened the impact of a negative culture whereas the financial reports as well as the innovation were reported as the most important things. Nevertheless, organizational culture is nowadays becoming really important. It was for example seen in the Harvard Business Review when the CEO of Amazon went from one of the top ranked CEO in 2014 to the 87th position in only twelve months.