Costco's Exponential Growth

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Over the last few years, Costco has seen an exponential increase in the number of new memberships. While the Costco gained 2.3 million memberships in the financial year of 2009. Greater than 4 million customers signed up in the financial year of 2011. The Costco’s membership base saw a rise of 3 million in the financial year of 2012 and another 4.2 million in 2013. The strong exponential growth in the memberships continued in 2014 as well. Currently Costco holds 81.3 million cardholders and they buy in relatively small quantities, with no specific customer/member accounting for a meaningful fraction of a Costco’s total sales. Subsequently, individual members of wholesale clubs have little power or leverage to deal with a wholesale club over

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