They feel that their contribution are adding value to the organisation as well as efficiency, thus achieving the organisation performance. In my opinion the directing leadership style within the distribution business unit is the most suitable style to adopt as already mentioned in the previous question. The attitude of our delivery persons is the first impression that our consumers take on our organisation. I believe that as an organisation we are able to deliver service levels that are recognised as being superior to those of our competitors. If the delivery persons are assisted through directing leadership style, they could understand better the importance of their role within the organisation as to achieve the values and performance of the company.
3.2 CUSTOMER LOYALTY AND THEORIES It is more economical for a company to keep customers loyal than if the company have to replace them (Marken, 2001). Loyalty as a concept has its roots from the consumer behavior theory and is something that consumers may exhibit to brands, services, or activities (Agyei & Kilika, 2014). Customer loyalty, which is defined as preferring a specified company in repurchases, plays a critical role to be successful in today’s competitive business environment (Durukan & Bozaci, 2011). Nasir et al (2014) stated that the ability to attract the right target market, making them buy/consume the product on a regular basis and in high quantities and advocating for the product enabling more customers to shift from the substitute
According to Gitomer (1998) companies try to get customer’s loyalty as keeping existing customers is cheaper than finding new ones, and having a base of loyal customers for one product or service improves sales for the company's other offerings. Organization saves money which would have to be spent to attract new customers. Customer benefits by receiving special treatment, special deals, vouchers and price discounts. They have confidence in service provider and personal relationship with
It is feasible for a business to presume that they know very well what his or her clients need, although precisely what the customer desires in addition to precisely what the company thinks which the clients need are often very distinct at times. Calibrating client satisfaction will help help make great improvements within the business. It is beneficial to try to find out each latest desires in addition to foreseeable future desires as these kind of keep
Explain the impact of customer service on the performance of the business Customer service is key to business performance. It helps business’s retain or grow existing customers and win new customers. It builds a business’s reputation and trustworthiness. It also enables a business to be more efficient by improving processes and reducing the number of problems created for customers. With the ability to quickly adapt and handle customer concerns, customer service represents an area small businesses excel in, according to the University of Maryland 's Robert H. Smith School of Business.
An organization that implements Six Sigma methodology is being able to meet customer’s needs and expectations. Since, a Six Sigma organization has focused and streamlined its work processes they will benefit from lower expenses because of reduced waste and rework. More satisfied customers’ results in greater market share. 5. How does the Six Sigma methodology compare with quality improvement
If customers are loyal to brands then company can increase its productivity by offering brand’s further extension without the fear of failure (Reichheld and Sasser, 1990).The success of a firm depends mainly on its capability to attract consumers towards its brands. In particular, it is critical for the continued existence of a company to retain its current customers, and to make them loyal to the brand. To a large extent, the success of most businesses depends on their ability to create and maintain customer loyalty. In the first place, selling to brand loyal customers is far less costly than converting new customers. In addition, brand loyalty provides firms with great competitive weapons.
Answer 3. Economies of scale can help you reduce your fixed cost and increase your reach to potential customers. So when the quantity of the product being manufactured increases it reduces the average cost. Furthermore it leads to specialization of labor and better capital utilization. This will help you to stay profitable (as you have better margins) and expand with ease.
Avoid these easy mistakes when buying promotional products Do you know that promotional products can be a highly effective addition to your existing marketing strategy? And do you know that when used correctly, promotional products can increase awareness for your brand, create new business for you, open up a whole new world of business ventures for you? The benefits of using promotional products are many. First is the fact that it is relatively inexpensive to use, and won’t take as large a portion of your marketing costs as advertising might. It is also a great alternative to business cards, doing the same job as business cards but also providing your customers some additional functionality and information.
(1994), Eklof and Westlund (1998), and Geyskens et al. (1999), customer satisfaction was very important to the profitability of the organization. Naumann (20010 pointed that customer satisfaction is a part of strategic planning of the organization. In addition, Augus (2000) said that implementing total quality management could improve the company’s customer satisfaction. However, Concept Articulation that effective TQM processes can generate great improvements in both product and service quality which then resulted in increased customer satisfaction and organization’s profit (Gallear, D and A. Ghobadian, 2004).