Could Advertising Aimed Naturally At Large Audiences, Avoid Stereotypes Essay
Exploring the writer's technique Q #2
Could advertising, aimed naturally at large audiences, avoid stereotypes? Yes advertisment can be naturally aimed at large audiences while avoiding stereotypes by making ads generally aimed at everyone and displaying diversity and showing those diverse groups in a different light for example there's a stereotype that to be a successful black man you either have to rap or play basketball but if you an advertiser who wants a basketball player in your ad because they’re well known you can paint them in a different light by asking them about themselves, what other activities do they partake in their spare time or as a hobby? And you the advertiser could incorporate that into the ad. Looking back at figure 5, it shows diversity and no particular stereotype
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Are the stereotypes used in advertising always “bad”- that is, somehow a distortion of the complex truth about the person or persons being depicted? No, not always because some stereotypes actual sheds light on social issue in society, the way the stereotype is depicted can provoke someone's thought as to why they’re always seeing depictions of people in a certain light and inspire them to go do some research to get accurate information and gain insight on why that stereotype exist in the first place, and the hopeful out would be spreading more accurate truths with the findings. An example would be, you becoming aware of the stereotype that all africans are black; this provokes your thought and you say to yourself “are all africans really black?” could it be that the question is raised due to the awareness of the stereotype that exists in the first place? This inspires you to amass more information on your question, In your discovery you’d find that not all africans are black and gain enlightenment on the actual diversity of african and share your findings. it can make issues that already existed rooted in the background resurface so we
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