Taking on the huge preventive measures that will facilitate to resist, identifying potentially negative attitude, impressions and preferences. Although evaluating these attitudes which stems from genuine, personal experiences or whether they are the product of marketing campaigns or popular prejudices. Performing their own direct surveys, and also studies a relevant research to find out the criteria and significant of variables that will affect a customers decision of whether to buy their product or service. If negative customer’s attitudes on the way to their product or service stem from an real experience with it, look for ways to revamp their offerings in order to resist these negative perceptions. Focus on directly addressing customers disappointment, based on the outcome of their research.
It is generally found that young consumers with relatively low levels of income are most willing to buy counterfeits that are available at cheaper prices. Another important factor is cultural values of the consumers. Cultural beliefs also shape the consumers’ attitude towards counterfeits. Apart from that it is the consumers’ attitude towards morality and lawfulness or their ethics that decide how willing they would be to buy counterfeits. The extrinsic factors like price, product image, shopping location as well as the effectiveness (Chaudhry & Zimmerman, 2009) of the antipiracy ads are also important determinants of consumer complicity.
It is based on the study of (Waller & Fam 2000), and (Waller, Fam & Erdogan 2005) as a result, the proposed framework, illustrated in the figure is an adaptation of (Waller, Fam & Erdogan 2005) with two outcome variables, brand loyalty and purchase intention. Attitude towards offensive advertising can have a negative effect to both variables. Consumer’s feelings toward offensive advertising can change their evaluation of the brand. Negative perceptions would lead to low-purchase intention of consumers. Consumers would tend to purchase products of companies that is not using offensive advertisements.
3. Analysis of the case JITD is about delivering the goods to the customer at the right time, right amount and right quality. The idea was to use the actual demand from end consumer as the driver rather than the orders placed by distributors. The demand pull would reduce waste caused by holding excess inventory, and quality will be improved since the production would not be overworked to meet wildly fluctuating orders. The main issue that Barilla had to solve was the ‘Bullwhip’ effect as a result of demand distortion caused by distributors placing orders based on their own demand forecast rather than actual sales figures.
2.1.2. Unethical Consumerism Park (2005) stated that understanding unethical consumerism will allow consumers to have a broader understanding of ethical consumerism. The definition of unethical is the act of seeking a for personal advantages, rather than the benefit for all (McGregor, 2006). Unethical consumerism includes, a set of consumers’ purchasing behaviour. Firstly, purchasing products produced through modern slavery, environmental damage and animal testing without feeling guilty.
Although the two share many similar characteristics, they differ considerably in action. Where boycotting is the refusal to buy certain goods or services, “buycotting” is an effort to make a point of spending money on a product or service in the order to affirm specific practices of a business (Pezzullo, 2011:124-145). Although “buycotting” may be perceived as an alternative to boycotting (i.e. reinforcing support or approval to a particular company or group of companies), the objectives remain relatively the same – the use of buying power to exert pressure on companies based on moral or ethical values (Hussain, 2011:16). 4.2.
Consumer Ethnocentrism Consumer ethnocentrism is a psychological concept that refers to individuals who believe that their country 's products are superior with respect to the products manufactured in other countries. This concept also helps in describing the mentality of consumers in one country thinking that buying products in other countries is not morally correct or not appropriate because doing so is unpatriotic. It is a common belief amongst groups showing signs of consumer ethnocentrism that buying foreign made products have one to one relation with not supporting the economy and the job market of their own home country. Businesses often study this concept in order to develop strategies and marketing plans for entering new foreign markets. By understanding the mentality and
Introduction: The line between ethical and unethical advertising is often unclear. What seems unethical to some consumers might not faze others. If you’re unsure whether a particular marketing claim or tactic is unethical, err on the side of caution. Unethical advertising can backfire, causing consumers to turn on your company and defeating the purpose of your marketing campaign. A) What counts as deceptive/misleading/unfair advertising?
Assimilation-contrast theory proposes that if performance of the product is considered as acceptable in customer’s mind, even the product may slightly give less from what they expected but the differences will be neglected– assimilation will operate and the performance will be deemed as acceptable. On the other hand, if performance of the product is unacceptable in their mind, they will reject the product and also the difference will be exaggerated as well. Therefore, we can see that this theory posits that customer satisfaction is
A low price usually means an inferior good in the consumers eyes as they compare your good to a competitor. Consequently, prices too high will make the costs outweigh the benefits in customers eyes, and they will therefore value their money over your product. Be sure to examine competitors pricing and price accordingly. Place: Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers.