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Courtney Stoodden Ethos Pathos Logos

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This advertisement employs the ethos of Courtney Stodden and Uncle Sam, and the lust of pathos to convince their audience to become vegan. The woman in the ad is a famous reality tv star and is impersonating Uncle Sam; a patriotic figure. This ad is using ethos to appeal to men by using a sexy woman to seduce into becoming a vegan. This ad makes you think that maybe if you are vegan you can be sexy like Courtney Stodden. The colors of the American flag shown on this ad represent patriotism. Using pathos this ad instills a patriotic feeling to appeal to Americans. This ad was up at the time of the inauguration of a president who had many nationalistic values and beliefs as well as his supporters. The advertisement put out by Peta used patriotism

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