ipl-logo

Indian Fashion Brand

996 Words4 Pages

Column: Fashion Talk
Designer: Karan Arora
Questionnaire:
1. How would you define the market for couture bridal wear in India and abroad?
Ans: Indian fashion is growing and its designers are not mere tailors, and designers here primarily cater to bridal wear. They also believe the Indian market is opening up to couture. Making our statistics about bridal wear is super personal. Compared to consumer perspective, design is something which is completely personal yet to come with the exposures opens gates for everything. In the recent trend, design perspective is completely driven by creativity and passion and indulging design as a luxury is quite a tricky thing. Coming out with unique fine pieces takes a lot of involvement of the designer and …show more content…

Conveying the aesthetics of your products in the right perspective is the task. Design was never a commodity, it was always a luxury. Power of a brand depends how you are projecting it with the right elements. As fashion and design are co-related and it attracts the centre of gravity which moves steadily south and east, driven by the changing global distribution of both wealth and fashion creativity, dazzling couture trade is filled up with own ideas about couture. Fashion industry of India has seen a boom and gained popularity in world as a fashion centric nation. Hence the whole responsibility comes on the designer how well he or she can give the knowledge of his intricacy and bariki of craftsmanship through his …show more content…

I believe we should be in a flow and should not stop because time taken is very large.
6. What is a timeless and classic look for an Indian bride?
Ans: Classic look comes with the integrity of an Indian bide. The primary element that works is how she sees herself looking like a bride. The best way for the detailing of a classic and timeless look is to be yourself and carry your culture and background. There’s no point trying to be Paro of Devdas and Mastani of Bajirao.
7. What are the latest trends in bridal wear this season?
Ans: Bridal fashion weeks give an opportunity to all soon-to-be brides to explore trendy options for their trousseau as well as wedding outfits. Be it selecting an outfit for any of the pre-wedding functions or the wedding day itself, there is a lot that many soon-to-be brides can steal from these shows. Recently flairs evolving with colours are very much in. Personally I feel, Cholis and Lehengas still stand out for the Indian bride whereas Sharara for a Pakistani bride. India is all about intricacy work with colours and silhouette pieces.
8. How long does it take to create couture bridal attire? How involved do customers want to be in the whole

Show More
Related

  • The Next Black Film Analysis

    1417 Words  | 6 Pages

    Fundamentals of Fashion And Their Reflection In “The Next Black” Aaliya Gujral Unquestionably clothes are a prominent part of our lives. They help us express who we are and often represent our sex, occupation, age and social standing. Clothing has been used by humans for thousands of years, and comes in a variety of forms. It has evolved throughout the course of history to include more fabrics, patterns, styles and designs.

    Read More

  • Clothes By Chitra Banerjee Divakaruni Analysis

    620 Words  | 3 Pages

    Change is inevitable. At some point in everyone’s life, they will experience change which will be a turning point in their life. A common change is moving homes and transitioning into a new society. Living somewhere for your whole life in which you call ‘home’ is comforting and safe. Having to leave that safety blanket and beginning a new life can be intimidating and frightening.

    Read More

  • Chittra Banerjee Divakaruni Clothes Analysis

    1086 Words  | 5 Pages

    Arranged marriage is a controversial practice in many cultures around the world. However, studies have found that roughly 85 percent of Indians prefer to engage in this tradition, and have a higher rate of marrital success than a marriage based on personal choice. (Dholakia, 4) Yet, even considering these statistics, it remains a concept that is met with dissapproval, thought to be archaic and demeaning to those involved. Chittra Banerjee Divakaruni’s short story Clothes depicts a young woman transition, from being obliged to follow this cultural norm, and the shifts in her mentality throughout this process. It is not unreasonable for the reader to view the protagonist, Sumita, to be a victim of this presumably inhumane practice.

    Read More

  • Louis Vuitton Case Study

    1069 Words  | 5 Pages

    Introduction and Company Background The report is about the strategic appraisal of Louis Vuitton which is mainly a French based fashion house and founded by Louis Vuitton in 1854. The report will incorporate a brief background of the company as to its core business emulated by the industry it operates in. The background will further proceed with its geographical markets, the products and services being offered, their makret segments, their imperative stakeholders and what generic strategy is being followed by them.

    Read More

  • What Are Your Lifetime Goals

    972 Words  | 4 Pages

    Considering your lifetime goals, discuss how your current and future academic and extra-curricular activities might help you achieve your goals. My lifetime goal is to travel the world and study how different cultures influence the business of fashion. I believe through exploring varying cultures and exchanges, I will be an asset to stores, magazines, or film productions. As excited as I am to see the beauty, learn about the history and study the design, I am really eager to learn how to run a successful business.

    Read More

  • Burberry Brand Positioning Strategy

    788 Words  | 4 Pages

    They focus on attracting younger customers while retaining Burberry’s core customer base by filling up the gap in the market, between that of classic fashion and cutting edge fashion. Their products are classified into two main types that include fashion or continuity. Fashion products are made to be responsive to latest fashion trends and usually only had a seasonal life cycle. These products are introduced on a collection-by-collection basis. As for Burberry’s continuity products such as the classic trench coat, their life cycles are anticipated to last for several

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

    Read More

  • Loreal Pestel Analysis

    1016 Words  | 5 Pages

    a. L’Oreal Paris symbolizes a luxurious and aspirational beauty conscious customer. The brand ambassadors for the same have been people renowned for their beauty conscious self. The noun ‘Paris’ in the name brings in the fact that the product has an apparent elegance that the ‘fashion capital’ of the world possesses. The value for this line of products would cater to a customer who seeks an apparent elegance in their commodity of interest. For the niche customer of a L’Oreal Paris product, price would come secondary to the quality and status symbol it would attribute.

    Read More

  • Essay On Fast Fashion

    875 Words  | 4 Pages

    Fashion never remains the same and with the advancements in technology fashion has become even more wavering. Fashion is highly influenced from the social, technological and economical changes. A series of events that replace current societal patterns with the

    Read More

  • Sociology Of Fashion

    2703 Words  | 11 Pages

    Fashion is more common in current society than in the ancient tribes or peasant communities. Modern society is an open one where class differences are not as severe as in primitive society. Its urban and mobile class structure allows people to develop its own personality taste and implement its new course. The modern world is more open-minded to differences and consequently places few restraints on the cycle of fashion. Our principles of judgment have also changed.

    Read More

  • Indian Food

    1395 Words  | 6 Pages

    Food, a substance which is consumed to provide nutrition to the body. It is usually obtain from plant or animal and contain many essential nutrients, which includes fats, vitamins and minerals. The food ingested and assimilated by organism and its cells respectively, to provide energy, maintain life and to stimulate growth. We humans have five different types of tastes perception like sweet, sour, salty, bitter, and umami. As humans have evolved, the taste which provide the most energy like sugar and fats are mostly pleasant to eat while others like bitter etc, are not enjoyable.

    Read More

  • Essay On Baroque Fashion

    968 Words  | 4 Pages

    Luxe materials, brocade, exaggerated silhouettes, lace. Etc.

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.

    Read More

  • New Balance Case Study

    1064 Words  | 5 Pages

    This is also helpful to develop fashion-oriented products, which have a shorter time to

    Read More

  • Fashion Management Personal Statement

    997 Words  | 4 Pages

    Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine.

    Read More

More about Indian Fashion Brand

Open Document