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Cover Girl Advertisement Analysis

1385 Words6 Pages

Advertisements tend to make you want to buy their product by having the image jump out at you. Some are selling the item and others are preventing you from buying it. Some use famous faces to make you envy the way that they look. Cover Girl is one of the envious ones. Cover Girl uses famous faces like Sofia Vergara to promote their products. Advertisers are constantly trying new ways to catch the consumers eyes such as using signs, advertising strategies, advertising formats, exemplifying the product being used, modes of address, and using their brand, all of which are strategically executed to make you want to purchase their products.
Seventeen Magazine is a magazine that targets teenagers and young adults (mainly female). This magazine focuses …show more content…

The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it. If you use this product you will have perfect radiant skin with no imperfections whatsoever. Your skin will always be moisturized and smooth. It will give you the confidence you need to do everyday tasks. If you don’t use this product your skin will be dull and dry and look horrible. People will be constantly judging you on the way you look because your skin isn’t flawless. You wont be accepted into the “it” crowd. The last format is that it features a person (Advertising Strategies.) In this ad a famous person is featured: Sofia Vergara. Sofia Vergara is the face of beauty for this advertisement from Cover Girl. She has the face that every woman wants and that every man wishes he could get with. By using this product everyday women can achieve the look of Sofia Vergara and be the “smoking hot” celebrity that every woman wants to be. Sofia Vergara isn’t the only Cover Girl spokes model; …show more content…

When there are many companies out there with the same products, these companies rely on branding to get their products across (Advertising Strategies.) Cover Girl is a very popular cosmetic brand, but there are other brands just like it. What makes Cover Girl so different from its competitors are the amounts of ads it has, not just in print but also commercials, as well as the sponsorship it has. In just this issue of Seventeen Magazine there were over eight Cover Girl advertisements. Commercials for Cover Girl are seen on the daily. But what makes Cover Girl so unique is its relationship with America’s Next Top Model. America’s Next Top Model is actually sponsored by Cover Girl. During each season there is an episode where the models have to create their own Cover Girl commercial using their slogan “Easy Breezy Beautiful Cover Girl.” Besides that, the winner of the show actually gets a modeling contract with Cover

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