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Cover Girl Advertisements About Skin Foundation

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The first advertisement chosen is the “Cover Girl” video commercial about skin foundation. The intended audience is females, who want to wear makeup and want lighter, cleaner and soft skin. In this video famous music artist Taylor Swift claims that if you had not bought Cover Girl foundation, your skin would have not seemed lighter and fresh as it would be with Cover Girl foundation. This video addressed Aristotle Rhetoric three appeals. Firstly, Pathos occurs when buying Cover Girl’s foundation conveys the feelings of confidence which is shown by the colors, music and actions portrayed in the commercial. The video also shows that the people who purchase the product could achieve looking as pretty as Taylor Swift because she used the product. …show more content…

Anti-aging products were being advertised in the magazine. Ethos occurs when women shows dependence on Ellen as she maintains a level of respect both personally and professionally. Seeing as, Ellen host talk shows that authorize her as an honest and reliable source of information. Many women from different countries watch Ellen’s talk show daily and trust her as an authoritative and reliable source of helpful information. Therefore, when women see Ellen featured in Cover Girl advertisements endorsing Cover Girl products. Women will buy more products due to reliability of brand. The cover girl establish Logos by giving useful information hat how the brand anti-aging products are effective and would future more beautiful. Ellen accurately describes logic for the anti-aging Covergirl products by providing sceientific formula, for instance vitamin B and Spectrum SPF is used in the product to nourish the skin and minimize the wrinkles. Cover Girls advertisements also attempts to establish Pathos as they featured a well known model Ellen displaying smile on her face and feeling confidence again. She persuades the audience that using this products make her feel young and beautiful

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