In today’s society, many companies are setting unrealistic beauty standards. Between modeling and photoshop, women take it upon themselves to look a certain way. This includes having no blemishes, maintaining perfectly white teeth, acquiring no wrinkles, being the perfect height and weight. Surrounded by all of those measures, there is the possibility of women’s self esteem dropping. Of course, on top of achieving these goals, many females feel that makeup is an essential part to feeling good about themselves and fitting in.
Flawless aesthetics is a goal that many individuals strive towards, women especially. In recent years, American society has been making efforts to subdue this trend. The revolutionary movement teaching individuals that they are beautiful in their own way is diminishing the negative attitude towards natural beauty. Through social media, celebrities and even cosmetic companies this mentality is being practiced around the globe. It convinces people that makeup and artificial alterations are not necessary, and current makeup trends reflect this approach.
Covergirl is a make-up brand in united states, which face to the female beauty market. The showing Covergirl advertisement introduces to audience about their selected product “outlast illumine lipsticks” with seven new shades. As usual, the target audiences will still be the female group; however, this time, the main target audiences will be the groups between age 20 to 40. The employers are trying to attract audiences’ attention by visual rhetoric; they try to use visual image to communicate with the audiences. As we can see, the cover includes a picture of Katy Perry and some introductions of the product.
In contrast to past gender stereotypes, they argue that girls should be strong, independent, and intelligent. Orenstein takes a second wave feminism approach, meaning females are just as capable as males. She references how she commonly writes about feminism and warning parents of a “preoccupation of body and beauty” in order to pull for a change in society (327). The beauty standards give women an impossible set of goals deterring their confidence. In addition to unrealistic standards, Orenstein is alarmed by the growing popularity of princesses because she views them as “retrograde role models” (329).
Women use beauty products to manipulate their faces into something that they think would make them beautiful; they see the women in beauty commercials promoting the makeup, and see how beautiful it makes them look, which intrigues women that see this to buy the makeup and hope it’ll give them the same effect. Wearing the makeup makes them feel more confident and attractive, which they’re really isn’t anything wrong with using makeup a lot of women use it, but most women are using it because they feel as if they’re not pretty enough for society. They cover up their insecurities and what makes them who they are, all because of how the commercials make their makeup testers
Pollitt states, “Difference feminists want to give women credit for these good behaviors by raising them from the level of instinct or passivity- the Camille Paglia vision of femininity- to the level of moral choice and principled decision” (407). Pollitt maybe thinks that logically women only follow difference feminism because it makes them feel good, this shouldn’t be the case. Pollitt may be suggesting that the ideas of difference feminism can be countered by looking at the world. Difference feminists claim that the lives of men and women are distinct. Pollitt logically claims that, “The ultimate paradox of difference feminism is that it has come to the fore at a moment when the lives of the sexes are becoming less distinct than they ever have been in the West” (411).
If brand is not able to meet the consumers expectations, consumer consider it’s a low-quality brand. Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego.
But, Ilon had another idea, she thought that main idea of the campaign must be what women want for them, instead of looking good for men. “Because I’m worth it”, (Gladwell, 2009, p87) was the last line of the commercial and it was powerful, because L’Oréal’s product began stealing market from
For women with preexisting self-confidence to women who are more reserved with their self-inflicted emotions, this poem push for self-worth and self-pride will elate the minds of all women. Pride in itself is not a terrible thing and can be extremely valuable for looking after standards. However, it is named as one of the Seven Deadly Sins in acknowledgment of its shadow side, where it for the most part about feeling better than other individuals. This is frequently
It should not limit society to seeing one image although, people may only want to view one image. Great variety among models would prove to young women all sizes are beautiful and allow them to grow higher self esteem by seeing women who look similar to them pursuing a career in beauty. Modeling should show developing girls that all sizes are perfect and they can always be