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Ice Cream Lessons And Summary

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Ice cream maker is a book about Pete who is plant manager at Daily Cream, ice cream making company. Company’s sales goes down and Pete is assigned by the president of the company to find a way to increase the sales, otherwise the company would be sold and all employees would be fired. He comes to Natural Food grocery store to sell the product and meets old family’s friend, Mike, who is the manager of the store. Mike teaches him valuable lessons and gives him important advice in order to increase the sales of ice cream and make Daily Cream’s product quality better. There are few lessons I liked the most.
Lesson 1. Quality is defined by the customer. To make the product quality, companies should give the customers what they want instead of giving …show more content…

Another source “Fortune” says that in 2012 Starbucks took a 78th place as the best company to work for. As the benefit employees get a free health insurance, bonuses and a free coffee. From these data it can be seen that the employees are treated well.
Lesson 3. The cost of poor quality is tangible; they will cost you customers and ultimately affect the success of your business. According to the book, something extra is always good but if the main product or service has a poor quality these extras unnecessary. The reason is customers expect to get the basics and if he or she does not get it he or she probably will not come again.
Starbucks is a great company that handles the issues immediately. Once, I made an order and was given a wrong drink. I told about that and barista instead of arguing with me made my order extremely fast without loosing quality and apologized for inconvenience.
Lesson 4. Pay attention to the details – your customers do. Any organization that provides service has to be clear. If the customer sees the dirty on the floor or sloppiness on the floor, table or window, it is a small percent of probability that he or she will come back again. Moreover, this issue can be spread among them, as a result less customers and no …show more content…

I like that I can find a different type of sugar and milk, and it is always full, you do not need to ask them to fill it or add brown sugar, for instance. Moreover, I have not seen any mess in Starbucks as the sloppy floor or dirty tables. Even though, it is small details, I always notice them. This is another reason I come back to buy a their product again and again.
Lesson 5. LEO. If the company has something to sell or provide any service this company has a customers. In the book Mike recommends to use “LEO” which means listen to your customer, enrich the product or service offered and optimizing it. This is the one of the important steps to be successful company with the quality product or service.
In my opinion, Starbucks partially uses LEO method. I have been their customer for 3 years and they listen their costumers by giving them what they want and they optimize their product and service, however, I have not noticed that they enrich the product but the quality of it has not changed.
“Ice Cream Maker” is great book every quality manager should read if he or she wants to succeed as the company with high quality product or

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