For instances, e-mailing and calling up a brand is just too tedious when people can immediately just jump on your facebook to share their queries or their dissatisfactions. The turnaround time to respond to a query and the time to resolve an unpleasant situation can make a huge difference in building customer loyalty. Thus, it is important to have an experienced person handling the page so they know how best to respond in a timely manner. Your brand’s social media page should not be limited to sharing your latest promotion or to sell your latest product to consumer, but make it a customer care platform where your customers can ask or tell you anything and they will always hear back from
It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.
Worried because you are not a multi-million dollar company who can afford celebrity influencers? Then tap professional bloggers, social media celebrities, thought leaders, industry experts, or even existing customers. Why Influencer Marketing is Here to Stay Marketing companies are noticing that consumer behaviour is changing, including their views on product advertising and promotions. Aside from that, more and more people are using and are influenced by social media and the web. And this trend won’t die any time soon.
Joseph Dickerson is a user experience professional and UX Lead for Microsoft, so he is well acquainted with technology. He writes, "The social networks and the “cloud” has broken down barriers and opened up opportunities that we would not have had otherwise" (1). Without the help of social media, how would one meet someone in another part of the world that they might never visit? Even if they do go to that place, what are the odds they will meet that person and get to know them? Social media solves this problem and it does it very well, Dickerson is a living example of this.
Since the 21st century, it is no secret how social media has expanded, ranging from simple apps to complete sites. There are several negative effects, which are very harmful to our lives such as; cyberbullying, decreasing academic achievement and damaging the minds of the youth by restraining their physical socializing skills. The fact that social media can be accessed from any tablet, computer, or phone, with a connection to the internet, has posed many threats to today’s society. With easy accessibility to the internet, any child old enough to work a phone can connect to any social media site. Since technology is rapidly growing, cyberbullying is significantly popular on
Although no new customers have bought any furniture on inselly it is good to get Imagination Furnishings name out there. I was also really happy that customers were asking about furniture I posted on Etsy. I think my performance and coming up with new ideas for how to increase sales for the businesses has been good. I can improve by doing more research, planning out creative post, and take the time to follow Imagination Furnishings compition to see what they are doing and how they are growing their social media pages. The part I feel that I am lacking on is growing the social media pages.
Social media are pervasive in today’s society and penetrate almost every facet of everyday life, be it within private interactions or the professional sphere (van Dijck & Poell, 2013). Its seemingly sudden rise in popularity has caused many to question its longevity, leading to much speculation as to whether or not social media are a fad. This essay will not concern itself with weighing up the arguments that are for and against social media being a fad, but will instead set about looking at what a fad is and then present a framework to identify them. Next, a review of what social media are followed by applying the framework to assess its status as a fad. Bikhchandani et al.
Technology is making us so Antisocial Is technology making us social or antisocial? This is the burning question of our society, isn’t it? It continually haunts us that whether we’re progressing towards a golden future or ultimately dooming ourselves. The addiction, the long hours spent, the disruption of mental peace, all are the outcomes of social networking. Technology, no doubt, has made our lives easier but are we truly being benefited by it when it comes to connecting with people?
Social media leads to an unrealistic expectation of how perfect your life needs to be. The ideal lives that people see scrolling through social media are not always the reality, but it is all that is ever posted. Saliha Afridi, a clinical psychologist and managing director of The LightHouse Arabia, says that “the internet, technology, social media, and globalization have made us more connected and aware of what others are doing, and this can lead to comparative behavior." Social media allows people to witness every detail of everyone else’s lives in real time, whereas prior to the technology age people would not know what someone else was doing until they talked face to face. The same jealousy is applicable to acquaintances now as well.
This access has come in handy to many over the world to speak with whomever needed. Although this kind of connection is convenient, it may not result to be the best. Bill Rosenthal, author of “4 Ways Technology Has Changed the Way We Communicate”, talks about the good and bad sides to internet communication. “We are so dependent on our mobile devices these days that in-person conversations are becoming rare” (Rosenthal). People also use these social media sites to have debates and or full blown arguments as a way to speak their minds and voice an opinion.