Martin Blair's Creativity And Innovation Case Study

Martin Blair in his concept restaurants has adopted the following creativity and innovation principles:

Creativity

• Martin detected and extracted the weaknesses from process: Creativity in this case study backed up Martin in achieving his goals.

• He studied the rules of the game before breaking them: When he took the plunge, Martin was well aware of what he was getting into.

• He broadened the search to all possible directions to answer his question: to franchise one or both of his restaurants?

• Most of us tend to see innovators as visionaries, who bet everything on the fresh idea (Moshbeki, 2001). Martin’s reality was much more complicated than just an idea. He had to hedge all bets to achieve his key objective, which was to launch

Creativity however, was necessary but not a sufficient condition for innovation in the case of such distinctive restaurants (Ettlie, 2006). According to Okpara (2006), to achieve innovation you have to insert creative inspiration in a process. Martin unquestionably injected high dosages of creativeness in his restaurants with the combination of high quality ingredients used for the fresh preparation of food and the distinctive edge arising from the modern structural design of the facilities. Distinct restaurants, similar to Martin’s concepts, have succeeded in the long-term by being creative, innovative and not imitate others. Instead, they use innovative ideas from others as a catalyst to develop an exclusive product/service (Barringer, 2006). This was exactly what Martin Blair did immediately after his trip to Italy. He began sketching out two separate business plans, one for each of his new restaurants. Simultaneously, Martin was trying to determine which of the two concepts made more sense by continuously thinking well ahead what his first innovative step should be. Martin, according to the case study, showed how innovative mind he was from the very beginning of his carrier in the restaurant business, because he always tended to distance himself from the competition rather than compete with them. I assume that if he sees another company copying what he is doing, he will instantaneously create something new and better. In other words, Martin is able to leverage his creativity and his innovative capabilities to attain long-term