Crisis Relief Advertisement Analysis

It's difficult to create an advertisement that gets it's point across with little work, but this ad does effectively. The advertisement displays Crisis Relief as the speaker, however the ad also makes you feel like the child displayed, could be speaking to you, asking you personally for help. From this, you can pull a vague idea that some disastrous situation has happened in whatever location this may be, and left this child hurt and alone. The point of the ad is to reach out to people doing nothing, and to motivate them to step in and assist. The ad sets a tone of first sadness, and then inspiration, to try and inspire you to take action. Why is it so hard for us to take action? Why are we sitting at home, living our lives, and surfing the Internet with the knowledge that terrible things are occurring all around us? We need to do something, we need to help and provide aid for those in need of it. It is action we need to take because we are supposed to be great, Americans are supposed to do the right thing, we're supposed to be the heroes. We're quick to point fingers and get angry over the little things, when there's no hot water left, when the temperature is uncomfortable, when our phone chargers don't work, when our first-world standards aren't met, but we miss the big things, the natural disasters, the warfare, the

The bigger issue in its rawest form, is worldwide issues, we could simply sit here ad reiterate the problems faced by third-world countries, and pretend for a day that we'll actually change starvation in Africa, or stop global warming, or we could really make a difference. Instead of talking and complaining about how awful some parts of the world are, we could volunteer our time, donate money, and collect food for something that actually