Is it accurate to say that it was for cost or quality? Did he approach companions or family for help in his choice? Did an advertisement get his attention? Consumers are always developing in their purchasing conduct in view of their life circumstances. Consumer behavior is the procedure that consumers experience when they make buys and it includes components that impact their choice and use.
Those actions bring us the experience after evaluating and then becomes a part of the consumer’s Psychological factors through the process of learning. The last stage is Output stage shows the decision of Purchase and Not Purchase. If purchase, then the post-purchase evaluation shall happen to decide the repurchase and make customer
Five Stage Model of the Consumer Buying Process Problem Recognition. The Buying process starts once the buyer is in need of a product or service or a problem has been recognized. This happens when one sees a difference between the actual state and desired state. The need can be triggered by different factors including the stimuli that can be seen in Figure 1. It can also be an internal stimuli which is also known as one’s normal needs such as hunger and thirst.
Finally, management keeps a performance record to track errors or Under-performing activities and identify them for restructuring or elimination. Sales output is controlled through the adoption of the push and pull strategies. A business using the push strategy controls its output by producing goods in quantities that is believes are needed in the market and then it uses such strategies as advertising and personal selling to create demand for them. However, a business which subscribes to the pull strategy controls its sales by producing its goods in the quantities that the market demands for example through responding to
2.2 Consumer Behavior in Skincare market. 2.2.1 Consumer behavior definition. According to Well & Prensky (2003, p.5). Consumer behavior focuses on the study of consumers as they exchange something of value for a product or service that satisfies their needs Schiffman & Kanuk (2004, p.5) also stated that the study of consumer behavior concerns how individuals make decisions to spend their available resources (time, money, effort) on consumption According to Solomon et al. (2004) The company should study and create the marketing campaign for their target group in the short term.
Consumer Buying Behaviour In layman’s terms Consumer Buying Behaviour refers to the study of individuals, groups or organization. The various ways they use to select, use, protect and dispose the different types of goods, services or idea to satisfy the desires, needs, wants of the consumer and the society. Various definition of consumer buying behaviour It also tries to understand the decision making process of the buyers that is both the individual buyer as well as the business buyers. Also it understands the reasons as to what affect the buying decision. The consumers often display the behaviour of searching for, purchasing, using and evaluating the goods and services that will satisfy their needs and wants.
An internal information search consists of utilizing information from memory, such as past experiences with the product while an external information search is the process of seeking information in the outside environment. Evaluation of alternatives Once the information collected, the consumer will be able to evaluate the different alternatives that offer to them, evaluate the most suitable to th needs and choose the one they think it’s best for them. Each consumer does not attribute the same importance to each attribute for his decision and his Consumer Buying Decision Process. Then the consumer will use previously collected information and the views or images to establish a set of evaluation criteria, needed or desired function, and to evaluate its alternatives has the best chance to meet their requirements.
What is buyer behaviour? Buyer behaviour is made up of internal and external factors that affects and explains why customers buy a certain type of product or service. It is a management theory component which analyzes the purchasing habits of different targeted groups, including an examination of perception , desire , decision-making and satisfaction. Different types of buyer behaviours can be said to be detrimental to the main direction of the marketing strategy for the product’s promotion. The buyer behaviour may differ according to mainly three elements , customers’ personal needs , psychological needs and social needs.
External cues are specific triggers associated with buying or shopping. They involve marketer-controlled environmental and sensory factors. Internal cues refer to consumers’ self-feelings, moods, and emotional states. Impulse buying is of great importance for any seller because it has the ability to create income almost instantly, although sometimes the post purchase reaction from consumers may be negative when they later realize that the product consumed has not entirely satisfied
Consumer buying behaviour is influenced by many factors. These are Cultural factors, Social factors, Personal factors, Psychological factors, Economic factors, etc. Cultural Factors Culture : Culture is the basic factor which determines persons needs, desires and behaviour.Culture is the mixture of physical and non-physical elements. People learn their basic values, wants and about goods of daily life from the families and other groups of society. Consumers buying behaviour changes fron one area to other area or from country to country.Marketers should make their policies about products according to the cultural values of persons and wants of consumers.