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Critical Analysis Of Ecopreneurship

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In this research, I have shown an anthropological explanation for the journey of change making within capitalist structures. I have shown a critical analysis of ecopreneurs’ practices within capitalist structures. Here, I give a critical analysis on my study and provide some suggestions for further studies.

Hegemonic Narratives The way we talk about certain things affects the way we think about that particular thing. In this case, capitalism is often framed with negative narratives. Reproducing this narrative makes it difficult to change capitalist structure. At the Impact Day conference in Amsterdam, many ecopreneurs showed their indignation about the concept of “social entrepreneurship.” According to them, using this term implies that …show more content…

In this research, I have examined sustainable entrepreneurship. Nevertheless, the discourse of ecopreneurs talking about “social entrepreneurship” and “sustainable entrepreneurship” shows the opposition between “social” and “asocial,” and between “sustainable” and “unsustainable.” As mentioned at the beginning of this thesis, greed and inequality, which I compare to asocial and unsustainable, is often related to the narrative of capitalism. Thus, using the discourse of “sustainable” and “social” indirectly relates to the negative connotations of capitalism. In this way, sustainable entrepreneurship is still described as a practice structured by capitalism. Using narratives in which capitalism is perceived as dominant makes it impossible for alternative economies to flourish. Gibson-Graham (in: Cornwell 2011, 5) argues that economic processes are diverse rather than dominated by an underlying capitalist structure. …show more content…

It was valuable to observe and experience the starting phase of the sustainable entrepreneurial community built there. Being part of this phase showed me the complexities of combining sustainable and capitalist interests. Even more, it was valuable to observe the context that was built in which ecopreneurs aim to grow their sustainable impact. Nevertheless, I was not able to observe the interactions and collaborations that are meant to follow from the moment I left. I left when the ecopreneurs entered the space. To include interactions and collaborations to a certain extent, I did not leave UCo’s online space. In this way, I was able to examine some social relationships. Additionally, I compared UCo with spaces that are in a more mature phase, such as Impact Hub. Nevertheless, these places can differ in context. Further research at such places can create a deeper understanding about the evolvement of sustainable entrepreneurial communities from the beginning phase. This requires a long-term

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