Designing BSC • Customer Perspective Customer perspective allows Maxis to identification of customer outcome measures such as customer satisfaction, customer loyalty, customer retention, customer acquisition, and customer profitability in order to target their customer and market segment (Kaplan and Norton 1996). Besides that, customer perspective also can help them to focus on their merchandise and service in order to increase their sales and profit. For example, Maxis will be concern on increasing their quality of product and service because it may help to increase their customer satisfaction and stay loyalty with their product. Objectives: Customer Retention Customer retention is an effective method for Maxis to maintain current sales
This is just one of the many issues Chinese firms need to tackle in regards to their internationalization process. Still, as far as its domestic market is concerned, Chinese firms can definitely do more to attract Chinese consumers by focusing more on national values. A good example of this is the Chinese sportswear company – Li Ning. Founded by China’s former leading gymnast in 1988, the company is now the top sports brand in China, which sells 50 per cent more in revenue terms than Nike, which is the number two, with Adidas, a close third (www.peopledaily.com). The company’s founder – Li Ning, and his reputation as China’s ‘Prince of Gymnastics’, certainly plays an important role on the national loyalty
THE IMPACT OF MERGERS ON THE COMPANY AND THE SHARE PRICE Introduction: The most of the businesses across globe try to increase their financial stability and strengthen themselves by expansion. There are two ways of expansion been widely recognised to increase their operational excellence and gain substantial profits. Internal Expansion, by implementing new technologies, altering the course of operations, raising work performance, and launching new lines of products or services. Business expansion via internally will grow gradually, however the other method of External Expansion has greater impact than the other. The powerful external expansion occurs through merger, acquisitions, takeovers, amalgamations and dramatically supporting the globalization
Paintings which were on silk or paper were limited in numbers, and were only done by professional artists in China. Even calligraphy was not sought out, which I find incredibly surprising considering in the modern world, so many types of art are influenced by Chinese calligraphy alone – tattoos, souvenirs, fashion, etc. Over time, popularity of Chinese painting did not increase and the European’s perspective on Chinese painting was biased and negative. Due to such a negative perception, Chinese painting had little impact on painters in Europe. For example, a Chinese porcelain vase could be seen in a still life painting, but there was no real influence at this time in history.
This helps in retention of customer vale and hence increasing the value chain system under monopoly. • Dynamic Efficiency It’s a new incentive to make specific research and development so that new technologies can be built which in turn result in economies of scale or make a patent right for the firm. This helps in gaining more market power. MONOPOLISTIC and MARKET POWER MC firms have some degree of market power. An MC firm can raise its prices without losing all its customers.
CSR plays an important role in world of business as it implies to do well by doing good. A large number of multinational units have set global standards, in which same technology is used throughout the world. This helps to create a strategic advantage as well as also serves to elevate the technological expectations. The CSR initiatives not only help in creating awareness and education, but it also helps in ensuring the growth of middle class people. Some of the companies make use of it by expansion of their consumer base in rural as well as urban areas.
The strategy of acquiring new businesses helps to improve manufacturing processes in order to get high-volume and low cost product. It can create corporate advantages in the industry. Newell strategy is that “merchandise a multi-product offering of brand-name staple
It might also help to identify whole new markets that you can successfully target. The purpose of any marketing strategy should be to identify the benefits of your business, and offer those benefits later on to your target market/audience. Also is good to mention that every time you speak to someone about your business you are involved in marketing. Even a conversation about your company is a good opportunity to promotion which can increase the sales. Last but not least, the marketing strategy will help you to be focused.
Marketing Objectives: • These new products will increase sales and generate more profit for the company. • The new products will expand the consumer market. • The marketing of the new products will improve the awareness of the organisation, its brand and its old products as well. • The marketing will increase and add to the already established marketing efforts of the company for their target market. • The marketing will ensure that the company stays relevant in the consumer market.
Facing the severe competition from the increasing number of rivals in the industry, many companies or banks are paying more attention to the enhancement of effective advertising to get their products/services closer to the target customers. Also because of the pressure from this intense competition, effective advertising is said to improve the communication channel between customers and organizations, leading to the likelihood of success (Clemes et al., 2010). Cengiz et al. (2007) viewed advertising as activities planned and implemented to boost the sales or better the image of a product/service, business or company. Explained in a detailed perspective, companies normally take advantage of advertising in order to get their potential customers informed of the characteristics and features of products or services ().