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Maggi-Lead Scandal Essay

1498 Words6 Pages

Critical analysis of the Maggi-lead scandal Immediate response of the market, consumers, and Nestle- Food giant Nestle 's Indian unittooka hit of more than Rs 320 crore from the continuing withdrawal and destruction of its Maggi instant noodles. Nestle has been battling its worst-ever branding crisis in India since a regulator in the northern state of Uttar Pradesh found monosodium glutamate ( MSG) and excess lead in a sample of its hugely popular noodles. Nestle IndiaBSE 0.06 % said the estimated sales value of the stock in the market was worth around Rs 210 crore. It also has Maggi noodles and related products in its factories and distribution centres worth Rs 110 crore. Nestle withdrew all varieties of Maggi noodles on June 5, hours before …show more content…

His complaint named three actors, including Bollywood starlet Madhuri Dixit. Authorities have not formally charged the actors or the company. Ms. Dixit, who appears in television advertisements for Maggi, said she, too, was concerned after allegations of contamination surfaced in the press. Meanwhile, a nonprofit for children in the northern state of Himachal Pradesh said it would file a petition in court to ban Maggi noodles. “Children don’t understand the health risks. For them, the face of Madhuri Dixit is the face of Maggi. They get carried away,” said Ajai Srivastava, the chairman of Shimla-based Umang Foundation, the nonprofit likely to appeal to court this week. “We can’t put them at risk like this.” Lead, a toxic metal authorities claimed to have found in the instant noodles, can cause hypertension, kidney damage, and in extreme cases, death. Children are particularly vulnerable because their bodies absorb five times more lead than adults do, the World Health Organization says. India’s national food-safety regulator expects to receive tests reports on Friday. A senior official at the Consumer Affairs Ministry said the federal government would decide on next steps after these

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