Marketing Management Florio: A Case Study Of Pepsi Coffee

3816 Words16 Pages

Contents
Section A 3
A1. 3
a) 3
Introduction to marketing management 3
b) 3
PESTAL Factors with example 3
c) 5
Three accepts of Tropicana which is chosen from PepsiCo 5
A2 7
a) 7
Introduction to resellers 7
b) 8
Types of segmentation 8
c) 9
Factors affecting pricing decision 9
d) 11
Definition consumer buying behavior 11
A3 16
Introduction of Advertisement Appeal 16
Advertising appeal of the advertisement 17
The target market 17
Explanation of the product 17
About advertisement 18
A4. 18
Introduction about company 19
About the product 19
Branding of the product 24
Pricing of the product 24
Promotion of the product 25
Segmentation 25
Target Market 25

Section A
A1.
a)
Introduction to marketing management
"Marketing management …show more content…

Florio is a mix of the finest Arabica coffee, to make a coffee of uncommon quality and ease back simmered to tenderly discharge its exceptional smell. Tasting Intense and Flavorful The fragrance is sweet and smooth with notes of dim chocolate. The sense of taste is exceptional yet refined and adjusted, softening to a delicate sweetness. A long and waiting completion with flame broiled fragrances and indications of caramel and licorice.
Perle Noire Characteristics
A round, amicable and perfectly adjusted mix of the finest Arabica beginnings. An eminent glass with a great fruity complete Blend 100% Arabica Characteristics A rich and exquisite mix of the finest Arabica starting points. A determination of the "rarest pearls" make this unobtrusive and fragrant mix. Tasting Rich and Harmonious
A liberal, full-bodied yet adjusted sense of taste completing with hot notes of gingerbread and natural product.
Les grands crus D’ Arabica Characteristics
A voyage brimming with exotic flavors from the finest coffee producing country around the globe Pure Origins Pure Arabicas Characteristics Our determination of the most elevated quality Arabica espressos the finest locales, the most restrictive manors and the wealthiest of "terroirs" (soils)… An unquestionable requirement for the most requesting espresso …show more content…

The perfect Italian-style espresso combining sweetness and force.

DECAFIENATED light & aromatic
This decaffeinated blend retains all of its aroma and flavor, offering an enjoyable espresso at any moment of the day.

COLOMBIE sweet& smooth
A high-grown Arabica cultivated in one of the most beautiful coffee-producing regions. A soft, sweet and flavorful l cup

COSTA RICA TARRAZU lively & complex
This high-grown Arabica is lively and elegant with a round and satisfying finish.

PAPOUA NEW GUINEA SIGRI fruity & well-balanced
Rich in flavor! A surprising combination of sweetness and full body, accentuated by a touch of acidity.

ETHIOPIAN MOKA
WILD & FLOWERY
Cultivated in the birth- place of coffee! Light-bodied and delicate with floral aromas and hints of apricot.

SUMATRA MANDHELING distinct & intense
A full-bodied coffee embellished with woody tones and an exceptionally long finish.

BOLIVIA pure & subtle Organic & Fairtrade
This coffee from Bolivia is cultivated by the Aymaras Indians in the heart of the Bolivian Andes. A fine cup with nutty flavors and subtle notes of dried fruits.

GUATEMALA greedy & generous

More about Marketing Management Florio: A Case Study Of Pepsi Coffee

Open Document