But the government are actually external stakeholders as they also hold an interest and influence McDonalds. The government are interested in McDonalds because McDonalds offer lots of opportunities for the unemployed to get a job as there is many franchises are the world because McDonalds is a global company. The government also pass new laws that could affect the way McDonalds is run an example of this would have been when everybody got banned from smoking in indoor public places. The government made every company from a corner shop to a large global business stop people smocking indoors a public space as it had become a law if anybody was smoking where they wasn’t meant to be the business could risk enormous consequences. The government also have an interest in McDonald’s when they want to build a new franchise.
Introduction On the site Wikipedia 7-6-2017 wrote that fast food makes people to eat without dressing up, planning, without making a lot of decisions, sometimes without even getting out of the car. Fast food is an idea that has taken the world by storm, being able to travel from home to Atlanta, to Sweden, to Chicago and now even china and get the same food. Fast food has gained every nook and cranny of American society. Everywhere you turn, you can see a fast food restaurant. Some people blame fast food for America´s overweight and laziness problems while others could not live a day without a double el maco or subway.
Hofstede could have considered about organisational culture. McDonalds is the representative example of organisation with an aim of maintaining similar level of quality, consumer service, value, food taste, and cleanliness. The main strengths of McDonalds rely on the fast services along with the taste of the food. These aspects have demonstrated the profitable elements in the western market. Asians, on the other hand, were not used to have lunch or dinner in certain minutes due to which McDonalds was required to consider its strategy for attracting consumers and for generating its profit levels (Saunders, et al., 2010).
The two giants in the fast food industry does not show any mercy to one another. Both giants from the fast food industry fought for years to attract the maximum of customers in their restaurants. Advertising is one of their favorite play ground to challenge themselves and tool to drive traffic to their restaurants. Two genres that deal with the advertisement of food is McDonald’s “Big Mac: and Burger King’s “Whooper;” which are both advertisement pictures. Both McDonald’s and Burger King uses: color, positioning and the use of ingredients to appeal to potential customers in order to make their advertisement more attractive than the other.
These two pricing strategies are commonly used by most of the fast-food restaurants, such as McDonald’s and Mos Burger. For the pricing strategies, Burger King even has not did well in Hong Kong. As the value perception of the customer, the price of a burger meal in the fast-food restaurant should be around $20-$35. However, the average price of a burger meal in Burger King is over $40. The value of a burger meal in Burger King is overestimated by the company.
Introduction There’s no doubt that fast food has become an important part of modern living, especially among teenagers. According to research, in the UAE of meals are eaten outside the home. And more than 50% of teenagers eat on average more than one hamburger every three days. The percentage is high and nutritionist are worried, but is fast food really harmful as they say it is? We search in our society in the UAE to make sure that fast food is bad for our health for many reasons, fast food give us a very little nutritional value, lots of children suffer from obese and there are many reasons that make fast food loved by our children, that’s way families and schools should care more about the children food and produce for them a healthy life.
Hiring too quickly could result into issues as was the case with FoodtoEat founder, Deepti Sharma Kapur. FoodtoEat is an online food ordering portal that gives consumers access to restaurants, caterers, food trucks etc. Riding on the back of good business, FoodtoEat was looking at expansion plans in 2012 in order to cater to its growing customer base. However, a hurried hiring process didn’t turn out to be a good idea for FoodtoEat as most of its employees had little knowledge about the industry and couldn’t understand the company’s vision or goals. Deepti Sharma Kapur had to eventually let her employees go and rely on references in the industry to sustain the business.
Don’t Blame the Eater: Rebuttal In his article "Don 't Blame the Eater", David Zinczenko discusses that obesity is a grave health issue I the United States of America. He argues that almost all of the kids who eats at fast food joints are more likely to become obese. He then goes on to inform his readers that during his teenage years, he, like many other American kids, was surviving on fast-food due to it accessibility and affordability. He, however, was able to find a way to turn his life around by making healthy choices when he started college and joined the Navy Reserves. Zinczenko mentions in his article, that consumers did not have access to "calorie information" and even if they had such information, it is always hard to understand.
The ads are ads released in the 2000s, including the “Long And Beefy,” “Blow One and Swallow,” and “It’ll Blow Your Mind” advertisements. In each of these ads, there are sexual and inappropriate messages, especially for the audiences Burger King is presenting to. These ads reach children and families. These ads are some of the many ads that bother me because I know this company is not selling sex of any type, oral or not but BURGERS. When I saw these ads I could only think what do the parents of these kids think when they see the kids
(Jurevicius, 2013) Source: (Jurevicius, 2013) According to McDonald Corporation mentioned that (McDonald, 2015) their ambition goes beyond what they sell and using the extent to be a positive force for customers, people, communities and the world. McDonald’s mission is to be customers ' favorite fast food restaurant. The worldwide operations are global unanimous strategy, which emphatically on a surpass customer experience. They promised to ceaselessly moving forward operations include People, Products, Place, Price and Promotion. McDonald’s also emphatically focus in US, Americans spend more money at McDonald’s than another fast food restaurant each month.