Vending International starts their article by refuting a common argument. They say, “Many would argue not as companies are now doing far more than just recycling their goods -- they are choosing materials with a lower environmental impact” (2012 p. 1). When “going green” was the new big thing, many companies used it for publicity. These companies made little to no change in the production of goods/services. In their introduction, Vending International refers to these companies, “It's no longer about being seen to be green -- it's about embedding sustainability into every aspect of business” (Vending International, 2012 p. 1). Vending International looks past the advertising to see what concerns companies have acted on, and if the changes have …show more content…
Their article was motivating to reader, pushing them to conserve resources and think about the consequences their actions will have on the environment. Vending International uses a very serious tone through their argument. They do not use any rhetorical devices, they were not writing to entertain but to take a stance. One reason the argument is effective is because the author does not lose touch with the audience or have too high of expectations. Vending International knows that companies nor consumers want to abruptly give up products that they are used to having; “One way that a company can make an internal and external statement that theirs is a company that cares, is by investing in more economically friendly disposables. While giving up disposables altogether would be most favorable for the environment Vending International does not expect any company or consumer to do so. Close to the end of their article Vending International proves that a company can meet high environmental standards while remaining a highly successful company. According to Vending International, “Lavazza high quality solution ¡Tierra! Provides the Lavazza taste that people love, while meeting Rainforest Alliance standards (2012 p. 2). Referring back to Rainforest Alliance ties their argument together, creating a strong and effective ending tying their
The authors of this journal discuss the healthcare systems cutbacks and its impact on the population. Every few years the Ontario government and the Ontario Medical Association (OMA) negotiate their contract called The Physician Services Agreement (PSA) The contract details how much physicians can bill for their services, as well as where health care funding should be invested in or where a cut back could be. In March of 2014, the contract had expired, which has led to negotiations for over the year. Over that year negotiations for the new PSA contract had many conflicts mostly due to the government’s goal try to end the province's deficit by 2017-2018.
Olaudah Equiano made this plea. His point in saying this was to call out the people who claimed that they were Christians for their treatment of others. He is saying that if they are truly Christians they should not be treating other people in this way since God said that we should treat others the way that we would personally want to be treated.
It is sad so much confusion surrounds Initiative 42, especially when nearly 200,000 Mississippians signed petitions to have it placed on the November ballot to amend the state Constitution. If passed, Initiative 42 will hold the Mississippi legislature accountable for keeping its promise to fully fund public schools. That should be simple enough, but Governor Bryant has done everything within his power to confuse the issue. Is he that two-faced?
Moreover, the author’s tone was cataleptic and objective when he began his article with “Consumer preference is shaping up as a powerful force to promote environmental sustainability” (para.1). He used the words shaping up, powerful and promote to affect a reader to keep reading, and giving a person more cataleptic about the sustainability. Also, he finished the article in the same tone when he says “And as they do, they will develop economies that operate more efficiently than ours, producing more output while using fewer resources” (para.9). Here, Brodwin gives a reader some results in future. Thus, the author was so motivating to make the reader interests to be one of the people who willing to live sustainably and to support the ideas.
With the year-round pressure pertaining to college applications on high school seniors follows the impending decision of choosing an appropriate college major. Generally, the decision-making process involves prioritizing one field of interest over another, however, due to globalization and constant innovation in technology determining a college major has increasingly become the modern day equivalent of the metaphorical line between life and death. Even so, the obvious choice would be the prestigious STEM fields over liberal arts due to the instant job opportunities which are seemingly ludicrous to a recent graduate. Nevertheless, liberal arts education should be encouraged to be pursued at higher education institutions in USA because it helps
We were asked to read two articles one was “On Buying Local” by Katherine Spriggs and the other was “What’s Eating America” by Michael Pollan. In the article “On Buying Local,” Spriggs showed a great use of logos when she stated that it was better for us to buy locally because it was better for the environment. Spriggs gives us several reasons why we should give up “a little bit of convenience” in favor of helping the environment. Farmers wouldn’t have to lose their farms to larger farms, smaller farms could be more sustainable by using natural and local resources, and there would be fewer emissions. This idea has been meeting with some opposition people worry of economic damage, but Spriggs has shown the argument and counterarguments with the proof of how the argument is flawed.
In February of 2017 Kia Motors America released “Hero’s Journey”, a Super Bowl advertisement for their new eco-friendly hybrid, Niro. The commercial features Melissa McCarthy’s attempts to save the environment with humorous consequences. Through her failures, the audience learns that being an “eco-warrior” doesn’t have to be so challenging. The ad is emphasizing the need for conservation efforts but is also depicting solutions in a way that is fun and light-hearted. By using comedic satire, appeals to logos and pathos, and a consideration of problems and solutions, Kia Motors America convinces its audience that our need for instant gratification is easily achievable by purchasing their new eco-friendly Niro.
Hard Data, Hollow Protests I highly disagree with majority of Mac Donald’s argument. Firstly, her inclination that officers “have more to fear from black men than black men have to fear” from the officers does not sit well with me. Although blacks may make up the highest percentage of cop-killers, blacks are more likely to be shot than whites. I suggest that since both facts are true to an extent, social culture and biases have become the driving force for both instances to play out as they are: Black men are more likely to kill cops, cops are more likely to kill black men.
Patagonia is an American outdoor clothing company whose strategic goal is to make high quality products for its most demanding customers and at the same time minimise the environmental impact of its products beside its profit motive. Its goal is to make a positive contribution to the environment. It wants to be transparent and honest with its customer on how it operates and wants to create unconventional ways to do so. It also wants to keeps their workers happy so that they are more productive and committed to the organisation.
Eighner's intention in this essay is to condemn consumer wastefulness. Eighner clearly gives some insight of consumer wastefulness. America is a consumer based country that usually consumes and wastes products especially food. Eighner wants to show consumers that they should care about what they dispose and pay attention on what they can save that would be useful to them. Eighner's tone is this essay is very formal.
Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
To confront to this problem, Unilever would encourage workers to work longer or recruit migrant workers (Maestas and Zissimopoulos, 2010). However, with the fact that people are more concern about healthy and safe products, Unilever has successfully maintained high social and environmental standards by designing and producing that meet consumers’s needs. They have many effective activities including promoting sustainable development and utilisation of renewable resources. Therefore, it can not be denied Unilever has built its image as an environment friendly and socially responsible
INTRODUCTION This critical review examines an article on a new era of sustainable marketing written by Marek Seretny and Alexksandra Seretny. The purpose of this article is to create rapid create value for customers through socially, environmentally and ethical responsibility actions. Although authors have criticism that some marketing practices harm individual’s consumers and imposing excess frustrated aggressive consumer with obstructive way, his article relates important and significant social responsibility by building sustainability relationship with consumers. This paper will also review the summary of the story as well as their main arguments, and will evaluate the quality of writing and focus on any areas of weakness within the story.
When clients learn that they use environmentally friendly resources, this will show them that they not only care about the environment, but also that they are a responsible company. This improved brand image will lead to an increase in sales, furthering their company’s profits. Price Because they are introducing their product as a new market, they will use price skimming strategy.
Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”