and also the available literature on the case at hand to accomplish the research objectives. The chapter commences with the relevance of marketing in contemporary scenario. Then, narrowing towards the implicit marketing proposition, the demographic profile and consumer buying behavior of low-cost goods will be discussed. Then, the marketing strategies for low-cost consumer goods with focus on automobiles will be explored. Then, skewing to the case study at hand, literature on Tata Nano and its marketing
2.0 LITERATURE REVIEW According to Cooper (1988) a literature review uses as its database reports of primary or original scholarship, and does not report new primary scholarship itself. The primary reports used in the literature may be verbal, but in the vast majority of cases reports are written documents. The types of scholarship may be empirical, theoretical, critical/analytic, or methodological in nature. Second a literature review seeks to describe summaries, evaluate, clarify and/or integrate
1. Introduction This paper represents a literature review, and contains critical analysis of the most noteworthy contributions of other authors to the research question. The literature starts with the explanation of the search for the literature. This is followed by definitions of the terms closely associated with the research area. The literature review also addresses major frameworks and models to the issue of consumer behavior and culture differences such as Hofstede’s six-dimension model of
India’s heterogeneity – ethnic groups, income levels, geographies, religions, languages, urban/rural mix – leads to a lot of variation in the tastes and likings of the consumers. Hence understanding the need of the Indian consumer and planning as well as forecasting their change in purchase behavior is always a challenging exercise for organizations during the launch of new products. The external analysis by organizations also includes competition analysis and the changing market scenario. They have
3.5.12 . The Model Of Retail Consumer Buying Behavior . Dr.M.Kishore babu,k.balaji(2015)[67]designed and put forwarded the a new well developed model to the area or concept of impulse buying behavior . They introduced this model by conducting content analysis of various previous researches by various researchers and academicians .They suggested that the various cues like special price offered for the product, promotion strategies offered by retailers to attract customers , visual merchandise
LITERATURE REVIEW Door Gifts: Unnecessary Waste or Necessary Utility Door gifts are marketing strategies used by companies to spread awareness of their product and to reinforce the brand reputation. Such door gifts (goodie bags, souvenirs, pamphlets, gifts etc.) become so prevalent that event organisers mass produce these goods without considering the factors that determine whether the goods become trash or valuable items that event goers cherish. One of the factor that caused much dumping of gifts
This is referred to as replicating the study. Any research done without documenting the study, the others can review the process and a result is not investigation using the scientific research process. These professionals need to understand the eight step of the research process as they apply to conduct
Name: Jolanda Seli Matric no: S38420 Assignment: Literature Review Consumer attitudes and Purchase Intention toward Organic Food in University Malaysia Terengganu 4.0 Literature Review Consumer are more concerned about the nutrition and quality of their daily food nowadays. They tend to find “the green aspect” in the products, as well as their effect on earth (Minyan Yang, Sarah Al- Shaaban and Tram B.Nguyen, 2014). This is because the emergences of the fake product that contain a lot poisonous
EXPCTATIONS ACCORDING TO REVIEWS PLATFORMS Introduction: The hospitality industry is a supply and demand market; it consists on providing services and goods to those who ask for them. In the hospitality world, nothing is static. It is a dynamic industry that is affected by many outsider factors; Sunders 2002, sees that expectations come from within and are influenced by psychological factors. With time passing by and the growing impact of the internet on humanity, reviews became of great
The purpose of this paper is to explore and review the research articles published on research methodology adopted by researchers in adoption of electronic banking channels over the last three decades mainly targeting the three major banking channels i.e. ATM`s, internet banking and mobile banking. The study also examined the factors influencing their adoption in earlier researches. The results show that electronic banking adoption has grown significantly across the world and it has been well studied