Promotion: The mode through which the customers are being alerted on the benefits and value of the products. KELLOGG’SMARKETING MIX: The marketing mix that is being adopted by Kellogg’s company is through: Regular introduction of new products to market and by offering popular products in a wide range. : PRODUCT Pricing of the product in the company is done in such a way that their customers receive best quality product for the price that is being paid by them. : PRICE The company ensures if their products are available all place in supermarkets or online or door to door delivery personally: PLACE Exciting marketing communication is being delivered: PROMOTION PRODUCT
Kellogg’s should keep in mind the mistakes made by brands such as Horlicks while devising its diversification strategy. Horlicks being a Nutritious brand diversified into the noodle business with the launch of Foodles, which turned out to be disastrous and diluted the brand image of Horlicks. 1Source:OutlookBusiness Conclusion - Kellogg’s is the Market Leader in India with a market share 65- 70%. The Breakfast Cereal Market is growing at 17% CAGR over the past 5 years and India is the fastest growing market among South Asian countries in terms of Breakfast Cereal consumption. All these add up to a positive road map for Kellogg’s in India, however there are two main barriers for Kellogg’s which is impeding its growth in India.
This report attempts to evaluate the success of Kellogg’s as an organisation due to their diverse product portfolio and how other factors such as CSR and quality control impact their products. Kellogg’s is an America Multinational manufacturer that specialises in healthy and nutritional breakfast foods. It began when its founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg mistakenly flaked wheat berries in an attempt to create a granola bar, and continued to experiment with this failure until they invented the recipe for Kellogg’s Corn Flakes. Some of the organisations famous brands now include; Special K, All Bran, Cheez-It, Pringles, Keebler, Rice Krispies, Coco Pops, Frosted Flakes and Froot Loops which all include various snacks and breakfast products.
Chapter1 Introduction As KFC’s Chief Executive Martin Shuker nails, the boom of KFC in Ireland is attributed to the phenomenon where consumers are attracted towards food outlets where they feel that they can get quality food at a reasonable price. But the fact remains that to make the consumers feel that they are getting their money’s worth, every organization has to have a promotion plan to pitch their leading products. For the marketers sales advancement is a vital device and its centrality has been developing apparently throughout the years. The impact of growth of sales promotion depends on different ambit such as consumers’ price perceptions, brand choice, brand switching behavior, evaluation of brand equity, effect on brand perception
ENVIORNMENT Kellogg is a company with great control over its internal and external environment. The following table shows the of Kellogg’s environment. Internal environment The internal environment in Kellogg’s consists of the information systems, organizational structure, the management styles, the various brands and how their life cycles are managed and the behavior of the individuals. Kellogg has a 22 person Senior Management Team, 46 next level key members. This is a company which has senior organizational leaders who are given a high level of autonomy in their domain with respect to managing their team, planning on vacancies, developing employees and carrying out performance appraisal.
• Responsible Marketing & Promotions: Kellogg is committed to the responsible marketing and communication of its products. Their Worldwide Marketing and Communication Guidelines (WWMCGs) provide a consistent global framework for responsible marketing practices, including advertising and marketing approach for digital and traditional media, various promotional events and competitions etc. • Safety and Quality: Kellogg’s reputation is dependent upon the safety and quality of the foods they make and sell around the world. Their comprehensive programs and processes are designed to maintain compliance with government regulations and they own strict quality and safety standards. Kellogg’s proactive food safety and quality approach starts at the
KELLOGS: JOURNEY FROM TASTELESS TASTEFUL ABOUT Kellogs is an American based multinational association set up by WILL KEITH KELLOGG in 1906.Its global home office is in BATTLE CREEK,MICHIGAN,UK. It is colossally acclaimed brand with its product being sold in 160 countries .It has an arrangements turnover of over $9 billion. Kelloggs produces breakfast cereals and convenience goods. Its essential brands are: CEREALS: Cornflakes Fruit circles Frosted Flakes Raisin bars Rice crispies Cocochops All grain Chocos Apple jacks et cetera. TOASTER PASTERIES Pop Tarts WARM BREAKFAST Eggo Special K etc and many more...
The segmentation of Kellogg’s Special K is international, as their products are sold all over the world in 18 different countries. The company must have the right size and growth of the selected target market, and it must keep it segments attractive all the time. Kellogg’s special K has many competitors such as Atkins, Quaker, Nestle, etc. However, it is differentiated from them for having low calorie snack bars that will attract more customers to buy their product. In conclusion, Kellogg’s targeting women for the Special K product and focusing on selling healthier snack bars makes their product more attractive than its