Not only did owning Pixar give them the opportunity to produce world class films but it also gave them access to Pixar’s characters and animations which could be used as another marketing technique in its theme parks. Disney was the last to jump on the bandwagon with regards to the animation scene so they needed a major advancement to restore their reputation and collaborating with Pixar gave them the opportunity to compete with rivals such as DreamWorks. Lastly by purchasing Pixar, Disney gained an added benefit from an increase in market shares. This allowed Disney to have greater control of the market and thus increase their profits. 9 years later it seems Disney are now setting out on their own ventures without Pixar and these films such as ‘Tangled’ which grossed over $600 million at worldwide box office and the renowned ‘Frozen’ are becoming consistently stronger.
Moreover, by developing a consumer culture ever present in society, Disney profits on the customers desire for joy. Disney has transformed happiness into a commodity through the marketing of Disney films, the products released alongside the films, and through the branding of Disneyland as “the happiest place on Earth.” Through its first feature film, Snow White, Disney crafted a story that mesmerized audiences for generations. Disney followed this success with Pinocchio, which could still excite audiences, even though it is less of a commercial success. In both films, the acquisition of happiness is examined as both Snow White and Pinocchio search for their happiness. For Snow White, her happiness lies in finding the love of her life, the prince.
Buckminster Fuller, the inventor of the geodesic dome, said,“We define ourselves by the space with which we surround ourselves” and I can relate this to visiting the Disney World theme parks. At Disney World, creativity and hard work are showcased at their finest and by example I come to view myself as hard working and creative. Walt Disney World inspired me to start a media company where I write articles and produce videos that bring my imagination to life. Since I have started doing this, I have become a happier person because I truly enjoy working on my craft and making myself and others happy, which is similar to what Disney does. Hard work is an aspect of life that the theme parks have instilled into my thought process about any task I pursue.
Apply the concept of VRIN to analyse its value-creating ability. All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. Great brand identity gives Disney's parks an edge over its competitors. Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks- • Valuable- The most valuable resources of Disney theme parks are the iconic Disney characters such as Mickey Mouse.
They receive an attractive substantial amount of revenue by being a diverse company that incorporate in theme parks and resorts, video entertainment, consumer’s product divisions that carries the Disney name and the positioning of the wholesale family entertainment. Their media networks including domestic and international cable networks receives a profitable business for The Walt Disney Company, because of their television studio, ABC, the network, and the eight other stations that they
Being in the competitive market of the entertaining industry, Disney has approached the horizontal integration strategy to gain much more space in this market. The best example of how Disney has expanded by this way of growth is watching its many movie studios adquisitions. Currently, Walt Disney Studios owns Marvel Enterteinmet and LucasFilm. Marvel, is the house of the most economically prolific superheros, whereas LucasFilm is the owner of the famous saga Star Wars. With these purchases, Disney has doubled its presence in the film markets, at the same time that ot has eliminated the competence, by making it its own.
From humble beginnings as a cartoon studio in the 1920s to its distinguish name in the entertainment industry today, The Walt Disney Company is now a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Walt Disney Company, 2016). Founded by the Disney Brothers, Walt Disney and Roy O. Disney, the company proudly continues its legacy of creating world-class stories and experiences for every member of the family. The Walt Disney Company demonstrated one of the dimensions of the organizational culture, which is innovation and risk taking which according to Robbins and Coulter (2014) is the “degree to which employees are encouraged to be innovative and to take risks.” The Walt Disney Company focuses on making the best creative content possible, encouraging innovation and make better use of the latest technology, while expanding into new markets around the world. (The Walt Disney Company, 2016). Walt Disney was always striving for improvement, easily adapting any new technology that could help improve the animation process.
First of all, product strategy, Disney well known as producing high quality of products and of cause their famous brand that company has for years. Disney customized all their products with specific cartoon characters accordingly to consumers’ demand and request. Next, pricing strategy, From a consumers’ perspective, they always think of is the benefits they receive and the price they paying worth it. So in this cases, Disney’s product price are not low but compare to their competitors but the quality they used to produce a goods, it take into consideration that pricing is fair. Besides that, place strategy, a right place able to raise up the sales and maintain good sales for a long period, in turn, this means profit gained will increase too.
The Walt Disney company is one of the most well known company in the world. “The Walt Disney Company originated with its animated characters and expanded into other adjacent businesses with the goal of bringing happiness to families via several different, but related revenues” (Carillo, Carlos et. al). The vast majority of society has had some exposure to Disney, whether movie films, parks, television shows or toys. This makes Walt Disney one of the most profitable businesses in the world.
This was a money maker for Walt Disney. Digital rendering a Madagascar III can be done only if you want to be full time in front of a computer. Working with great directors like Griffith, Scorsese, Fellini, Truffaut, etc can bring you great storyboard because they are the ones who need storyboard compulsorily. storyboard usage is an important tool on any project. Even if you are working in an animation or live action film, the story will be shown in a narrative sequence.