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Efficient Customer Relationship Management

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Blog By Ashley Verrill( January 09, 2013) Verrill, A. (2013, January 9). Evolution of crm software. Retrieved from http://blog.softwareadvice.com/articles/crm/history-of-crm-software-011/ In-text: ( Verrill, 2013)
CRM – THE NEED Like any of the organization initiative, the ultimate purpose of implementing a CRM solution is to increase organization profits. CRM solutions provide the platform that enable organizations to better customer service than competitors. A good CRM will also enable organizations to increase profitability by reducing costs, wastage, and complaints. Efficient Customer Relationship Management (CRM) as well diminishes employee’s anxiety, since wear and tear - a major cause of stress - decreases as services and relationships …show more content…

To support growth in their operations these corporations are executing Customer Relationship Management (CRM) systems, either on-site or hosted.
Gartner, in 2008 forecasted that CRM software prices to attain $174 million in the region. The yearly Middle East Call Centre/CRM Conference statistics states that CRM software Execution in the Middle East has surpassed the mark of 20%. Chris Pang, leading research analyst at Gartner, told ERP approaching that "Some of the organizations with professional services in finance and especially in terms of the industries in MEA essentially in those booming areas. As the Middle East countries like Dubai and other Middle Eastern countries converts their financial system towards more qualified services and economical services-oriented from being more oil-based, this is expected that the growth in CRM to come into …show more content…

The articles in the CRM group were mainly focused on the planned alignment along with research on increasing customer loyalty and use of data mining in CRM. Under the multichannel CRM theme the articles were further divided under eight group – CRM (articles focusing on overall CRM execution on multiple channels and related issues), Electronic CRM (articles related to CRM execution on online channel and its impact in multichannel environment), Information Technology, Marketing, Sales, Service, tatics, and Mixed (articles addressing two issues simultaneously: Marketing and IT). Originality/value – The reference provides a comprehensive academic literature published between 2006 and 2010 covering entire channels of CRM execution – CRM, eCRM and mCRM– along with studies specifically focused on issues dealing with multichannel

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