This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers. According to La Rocca et al. (2015:170) stated that by communicating well with the customers assist the organisations to understand the expectation of their customers. The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well.
Marketers come to recognize that advertising is a big help to move the product to the hand of the consumers. Advertising is used to introduce the product, to promote, and remind them about the product. They also recognize the advertising as a part of promotional activities that focused on building brand equity and maintaining purchases. Through the use of other media vehicle, Kool-Aid may remind the target audience that the product still exists and they have another choice to choose something to refresh their minds. So, we’ve like to use the print ad like tarpaulin and store signage in every store that the Kool-Aid is available, and television commercial so that will be seen by many audiences and it is not
Through affective strategies, Audi USA has made many people to like the brand and have a positive feeling for the brand; the hope is that when people develop these feelings, they will purchase that specific brand. The development of feelings is usually followed by cognitive feelings and this is where Audi has capitalized on its advertising efforts (Assmus, Farley, & Lehmann, 2011). The company's ads have been created to evoke, liking, positive emotions and favorable feelings towards the product. YouTube is one of the platforms the company uses to enhance its affective advertising strategy. Audi USA YouTube is full of commercial shoots on products.
For example, a local electronics retailer may try to distinguish itself by focusing on elite set of customer service relative to competitors offering similar brands. Advertising also helps to build a brand loyalty for products. This means that targeted customers not only like and buy your brand, but they have an emotional attachment to it. In this case, customers go out of their way or spend more to buy from you. Rewards programs or frequent shopper programs are common ad techniques to develop and build upon
Marketers in the automotive industry know their advertisements must grab the attention of consumers, so they use colors, backgrounds, and themes that would appeal to them. Next, automotive marketers pique interest by showing the advantages of owning the car. For instance, marketers imply that a small car can get the consumer to open spaces and to fun. Third, automotive marketers find what their consumers desire. For instance, for Mini-Cooper drivers, it 's the "fun" of driving, while for Prius consumers it may be the fuel economy or the environmentally friendliness.
An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. So, social media gives more options to make business. Because, Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results
The rate of advertising on Facebook has grown since 2010. The companies reach target audience through pages, groups, direct tags and advertisement panels appearing in news feed. Advertisements visible to the users are based on the user’s browsing history and profile information available on Facebook. Advertising on Facebook helps businesses build lasting relationships with people and find new customers. It is a preferred platform because of its wider user base, easy accessibility and cost effective.
1. Introduction Celebrity endorsement is now a day's a very useful practice of advertising among various tools to market the product or services as well, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity The capability of two advertising tools celebrity endorsement and event sponsorship have an impact on consumer pre-purchase decision including perceptions with regard to product quality and uniqueness is the focus of this study.. Marketers are interested to make more customers who are potential and are influenced by celebrities. Day by day consumers are exposing to so many of voices and images through media
One of its main advantages is that the content can be easily distributed as social media always play a large part of any marketing distribution plan. Previously, marketers have problem in reaching to their audience with their content in the limited time. In this present day, social media can be using for business and to spread the information with just a click of a button and can be greatly beneficial for all types of businesses. (Carbone, 2015) There are tips for publisher in publishing their work. Firstly, it is important to identify the target audience.