Regarding to Quantitative Research, based on the result from Qualitative Research, we process the offline and online survey through the Questionnaires. In addition, we also use SPSS tool for Quantitative Research to identify our hypothesis in order to make decisions and define the real current problems to build up the marketing strategy. 1. Customer behavior: (revising) This phase is the study on the psychology of how our targeted customers think, feel, use, experience our products or services in sales process, or even after sales. Moreover, this study also explains how customers are influenced by other factors (such as culture, families, media, promotions...) or their knowledge on the products/ services to make the purchasing
The study aims to find the loyalty intention of purchase of fairness creams used by respondents based on the brand image perceived by the respondents. Definitions of Variables Brand Image: Brand image is what a customer is able to identify what a brand is and which can be able to differentiate from other competitors. It is the set of perceptions, beliefs and ideas that a customer perceives of a particular brand. The general impression of a product held by real or potential consumers can also be termed as a brand image. Brand image is developed over time through various means such as advertising campaigns with a consistent theme.
It is easy to doubt your abilities and it is immensely helpful to have understanding, relatable friends/coworkers to turn to. I hope to be just like the returning RAs my starting year: open-minded, optimistic, reliable, honest, and determined. Being mindful of the needs I had, and adjusting to theirs, is important to me. “Lead by example” is my favorite type of leadership, because I feel that it is so effective. It means to be confident in your own values and decisions to lead without having to worry about teaching to others orally.
Their constant faith in me was a big motivating factor during this project. I would like to thank all the above mentioned people once again, without any of your support this project could not have been completed. Table of Contents 1. Abstract 2. Literature Review a.
I am sincerely honoured and appreciative that I have been selected as a possible recipient of the Schulich Leader Scholarship. Becoming a great leader takes time and experience to cultivate. It means creating a path forward inspiring myself and others to be the best they can be. I believe that I would be an excellent Schulich Leader because I want to make a difference by helping others. With the resources that would be provided to me by being a Schulich leader, I would be able to help others to the maximum of my abilities.
This section starts off with a background discussion of the research which presents insight into Internal Marketing and its impact on customer orientation and motivation of staff. This is followed with a discussion of the problem statement, rationale of the study / justification for the topic choice, importance of research, aim and research objectives. 1.2 Background When looking for improvement in service quality, businesses attempt to give their customers additional facilities and fulfill their requirements faster. To perform these provident and smart businesses, transform the approach they communicate and behave with their staffs and attempt to keep them motivated. It has been approved by researches that customer’s orientation is supported
The study will improve our understanding of the influence of these demographic variables on consumer comfort patterns. This will help retailers in planning and enhancing their marketing capabilities/ opportunities. OBJECTIVES OF THE STUDY: • To ascertain the market pulse with regard to 4G technology. • To determine comfort levels of customers. • To study various parameters determining comfort levels of customers.
One to One. In assessment of the environment of traditional advertising, the know-how and analytics tools available to businesses, activities may can be focussed on the details and intricacies of the marketing campaign and tailored to suit the customer, and to produce an effective and efficient customer service. The ebay and Amazon versions of making guidelines based on previous purchases such as ‘people also bought’ which makes a list of products that had been bought and is based totally on what other consumers acquired when buying similar merchandise as you. It also stores in its history items you have previously viewed, and lets the buyer set up a ‘watch list’ which will send you reminders of how long this item has left before the auction ends on ebay and a ‘Wish List’, and for Amazon, you can create ‘Shopping List’, ‘New Wish list’ and ‘Wish List’ which can be shared with family and friends. The age of digital marketing is making it a whole lot simpler for the consumer to buy an article or product and make it feasible for the consumer to make direct contact with a company, in a spur-of-the-moment way than the established way of picking up the telephone to call a customer support
We could have accomplished nothing without the moral support and guidance from our institute, friends and family members. The successful completion of this project work stands on the shoulder of many persons who have helped us directly or indirectly. We take this opportunity to express heartiest gratitude to those people. We are thankful to the University for allowing us to do such an important project. We develop the project “INTERACTIVE ROBOT” with the support of GUJRAT TECHNOLOGICAL UNIVERSITY.