Cropped Farm Case Study

The following survey was conducted for the proposed business enterprise, Cropped Farm, with the intention of identifying the target market and understanding the consumer's behaviors in terms of buying leafy greens and/or salad leaves. The business, Cropped Farm, mainly focuses on production of crops, particularly leafy greens and/or salad leaves through the use of hydroponics. The chosen products are mostly leafy greens, specifically those that are popular in the Philippines such as lettuce, cabbage, pechay, spring onions, and chives.

#Location and Importance of Price

| | Important| Not Important| Very important|
|:------------|---------:|-------------:|--------------:|
|Antipolo | 2| 0| 0|

The consumers who are interested in the delivery services that will be offered by Cropped Farm have the consumption of three to four times a week (23%).Meanwhile, 12% of them are not interested. People having the most frequent consumption which is seven times a week are interested, with a percentage of 5. Consumers eating leafy greens and/or salad leaves six to seven times a week and 7 times a week are not interested (2%).

# Monthly family income and where do they usually buy leafy greens and/or salad leaves

| | Directly from the farm| Grow my own| Market | Supermarkets|
|:-----------------|----------------------:|-----------:|-------:|------------:|
|10,000 - 29,999 | 0| 0| 9| 6|
|110,000 and above | 1| 0| 17| 10|
|30,000 - 49,999 | 0| 1| 5| 7|
|50,000 - 69,999 | 0| 1| 10| 10|
|70,000 - 89,999 | 0| 1| 6| 4|
|9,999 and below | 0| 0| 0|