Cultural Differences In Cross Cultural Communication

Introduction

When it comes to contrast of business environment in different countries, culture difference plays a critical role in cross-culture communication. A multinational enterprise could possibly carry out successfully in China, but would completely fail to perform in the same working way in UK branches. There is not absolute right or wrong management method. Enterprise increasingly address attention to culture diversity in team and company management, which the most suitable method for working is to act according to circumstances. On the basis of Hofstede’s theory, the culture diversity is composed by 5 dimensions, i.e., power distance index, individualism, masculinity, uncertainty avoidance index, and long term orientation (Hao,

There is distinct boundaries between gourd and self. In contrast, collectivism features in the public goal, and even sacrifice self-value for grope achievement (Triandis, 1995). The average level of individualism figure is 43. In UK it is about 90 but only 20 in China, which it is sharp contrast between the two countries (Hao, 2014). Under the circumstance of less individualism in China, decision making is based on the group opinion, which is totally group-driven process. Sometimes, individual disparate voice is treat as negative and asocial, therefore it advocates to integrate into the group and satisfy the common benefit (Hao, 2014). In the western countries, people are generally self-determined and

Masculinity

The opposite part of masculinity is femininity. This dimension indicates two different social type: nurture and achievement. Masculinity is the symbol of the male that stresses ambition and achievement. Femininity highlights the equality between men and women in every aspect. In comparison of masculinity, femininity is less emphasis on gender roles (andrews.edu, 2015). Specifically, in the perspective of masculinity, male is always stronger than women in working palace. It can be tell that the lower level the masculinity the more equal the social relationship (Hao, 2014).

The world average masculinity is 50. Interestingly, UK and China score in the same level of masculinity (66). Traditional concept of China is that man is more powerful that women, besides women have stay home caring baby and young children (Hao, 2014). It turns out that both in UK and China there are few female senior managers in working places, which they are in the similar team work condition to cooperate with more male management members. On the contrary, female leaders in foreign countries are more respected than that in