Cross Functional Teams Case Study

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1.1 Background Cross-functional teams have increasingly become popular as they are associated with enhanced decision making and problem solving capabilities, enhanced capabilities for sustaining an end-user customer focus, improved creativity, knowledge creation and organizational learning (Slepian & Koos, 2002; Wong, 2005). However, studies have identified the factors which mediate the effectiveness of such teams as including cultural differences (Ross, 2006), communication issues and team member social skills (Brandt, England & Ward, 2011). According to Dolphin (2005) internal communication facilitates meaningful exchange between individual employees and work groups from different organizational functional groups, organizational levels and…show more content…
Conflict arises from different factors; when individuals converge as working teams, their differences in terms of puissance, attitudes and values, and social factors that all contribute to the engenderment of conflict. It is often difficult to establish the sources of conflict. Conflict can arise from numerous sources within a team setting and generally falls into three categories: personal factors, structural factors and communication factors (Varney, 1989). By avoiding the negative consequences which can result from disagreements, most methods of resolving conflict stress the importance of dealing with disputes openly and quickly. Conflict in work teams is not necessarily destructive, however. Conflict can lead to incipient conceptions and approaches to organizational processes, and increased interest in dealing with problems. Conflict, in this sense, can be considered positive as it facilitates the surfacing of important issues and provides opportunities for people to develop their communication and interpersonal skills. Nelson (1995) notes that negative conflict can ruin a team quickly, and often emerges from lack of planning. For individuals to work effectively in teams they must be able to clearly communicate their ideas, to listen, and be willing to…show more content…
Specifically, the study focuses on team member communication in cross-functional teams by using a generic quantitative approach to discover, explore, explain, and predict the factors that contribute to effective communication. The study establishes the influence of the communication barriers in cross-functional team success in the service industry within the AEC and the possible measures which can be adopted to ensure effective communication in cross-functional teams. Since the AEC community became fully integrated in the year 2015, the study focuses on cross-functional teams in the service industry in Bangkok, which is a key hub of the AEC community. This will help to establish the communication requirement which ensures collaboration with other organizations within the 10 countries that formed the

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