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Cruel Cigarette Advertising

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Everywhere you look you are bombarded by advertisement. Whether you are enjoying a day of shopping or driving to work, advertisements surround you. It seems we never get a break from this publication, we see them so much that we have grown immune to their presence. So what to you do to grab the consumer’s attention who have seen just about everything: anything? There are so many ways to advertise a product, many times the similarities are uncanny and the differences obvious. Examining advertisements closely reveals that regardless of the similarities and differences in advertisements, the main purpose of an advertisement is to appeal to a certain audience.

The first advertisement I examined was from the Internet; the ad for the new film …show more content…

The most noticeable difference is the usage of a famous person, obviously in the movie advertisement. Sandra Bullock is the star of the film and the movie is a sequel as well, so in order to get people to see it you must remind them of the first one. Hopefully this will make the consumer want to see the second one as well. The cigarette ad uses a nameless and mysterious woman lounging around in her everyday evening gown puffing on her cigarette. This approach makes the consumer aware that anyone smokes Camel Cigarettes. The advertisement is trying to appeal to a broad audience. Reminding the audience of Sandra Bullock’s role in the movie seems to target the same audience as the first Miss Congeniality movie. Another difference you can see just by looking at the ads is the direction that each ad is aiming toward. The movie is quite clearly a comedy so they used a wacky picture to capture the essence of the film. Sandra Bullock with a combat boot on one foot and a high heel on the other as well as the sarcasm in the title of the movie are examples of the humor the movie studio is trying to convey to their audience. The Camel ad is trying to move toward a more sophistication appeal. The woman in the advertisement is sitting on stairs leaning back on one arm, holding her cigarette in the other and blowing out a puff of smoke. Her eyes are closed and her legs are crossed and she has her head tilted up high. Her

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