Training needed: As I faced make the sales amount more of my assistants. They need to be trained before working in the field. Because did not know how we can get the customers concentration for our products. The solution is required that If the Tesco gives them the proper training, they get to attain this task easily. 4.2: Discussing learning styles which can be implemented to overcome the problems; have identified.
In order to ensure that the company meets its target in gaining the required market share, the company should among other things, ensure that it carries out an effective market research to discover the market gaps and have an idea of the best points of entry. This should be coupled with an efficient sales force for product promotion and distribution. The company should also deploy cross-functional teams charged with making key manufacturing and marketing decisions to ensure synergy when it comes to product release. Another key, but often overlooked aspect is getting the required logistics in place early enough. With logistics, the focus should be on the involvement of logistics personnel in developing strategy both marketing and managerial.
Market penetration strategy The main role of this strategy is to concentrate on the selling of the already existing services and products into the market so that market share can be increased. Because this strategy has low risks involved, so many organizations consider this in their organizations. It involves selling the product and services to the already existing customers and to new customers who are dealing in the same market place. For example, if the current clientele is of the company is majorly aged between 16 and 25, then this strategy is effective and successful when it is selling the product the same age group. One of the key limitation is that the company cannot compromise it current success at the cost of trying to grow in the
This is because by using all of the four strategies, perhaps the company can earn many profit and can sustain in market for a longer time. As have been mentioned before, it is advisable for the some company to concentre only on one competitive strategy to ensure that they can stay in the industry, but the fact is, it is flexible and subjective as the company can change it according to the situation of the market and it ‘s own rival. Firstly, in order to assist my Malaysian business to become more competitive and can earn more profit in the market it is recommended for them to proceed with the differentiation leadership and focus strategies. As both of these strategy could help the company to produce or offer a product or service that meet the demand of the customer or user. In addition, from both of these strategy the company can differentiate their own products or services to become more unique or as a completion to the feature that is lack on its own competitor products or services.
For the big and small business organizations, it has become very much problematic to maintain the balance in each and every department. Burnes (2005, p.875) put forward that with the advancement of technology, the problems are also increasing in the business organization. It has been found that the employees of the business organizations are not enough trained or skilled. So, it becomes very difficult for the employees to perform their best in the organization. There is lack of communications between the different departments.
However our main positive thing is that we came up with new technology into the market. Our strategy is that to tap the market with cheap price and our incurring losses to get customers view on us it is s risk but our Sky team has taken some precocious to come out from risk it is clear that we will tap the market very politely. Marketing mix strategy Product We will segment the market of mobile device to reach all consumers. The sky mobiles phones are divided into three categories, company path, and the multimedia line and connect line. The company line refers to the mobile phones that have right of way functions such as connectivity (Bluetooth, WAP, internet connection).
New product development has its share of challenges. Organizational set up has to be favourable to support new product development. Foremost companies must allocate funds for research and development, the conventional way is the percent of sales technique. Others chose to allow employees dedicate a certain amount of work time on new product development. Companies next have to organize the process of development.
None of the functions can operate in isolation, and the activities of one department affect the others. Business functions may vary depending on the type of business. However, the organisational structures of different companies usually include similar key areas.
1. Market Penetration requires increasing the existing product sales in the existing market. The main strategic objective is to obtain more market shares or get the position of market leader. As an example: Aldi followed the market penetration strategy by opening thousands of stores across UK offering the same products. 2.
The organizational level perspective is also enhanced. There are facilitated careers paths including its development in specialized areas. There is the efficiency of managerial and talent existed in the organization. There is fine-tuned response to market changes due to a single goal focus. The win-win initiatives can be coordinated too easily with key suppliers, customers and alliance partners.