Csr Analysis Of Nike

2.4 CHAPTER CONCLUSION

• NIKE is arguably the leading distributor of sportswear and sports equipment in the world with its operations covering about 160 countries.

• It faces competition from other strong brands such as ADIDAS, REEBOK.

• NIKE serves a market that is highly sensitive to organization 's level of social responsibility and this fact has been the motivation for NIKE to step up its effort to play its role in Corporate Social Responsibility.

CHAPTER 3

RESEARCH METHOLOGY

RESEARCH METHODOLOGY:

Objective Analysing secondary data.

Study CSR initiatives of NIKE for sustainable business performance.

SOURCE OF DATA:

SECONDARY DATA: Websites, Academic Books and National periodicals

It seeks to answer the questions: what is Nike’s CSR policy, and do the actions and practices of Nike conform to good CSR and its CSR policy? These questions are important in order to analyze what level of priority Nike accords to CSR. The chapter will also shed light on various ethical issues that have portrayed Nike negatively in the public front and how they dealt with the challenges.

4.2 Nike’s Policy on CSR

Nike was a subject of heated criticisms in the 1990s because of its Asian labor practices. The negative publicity from these criticisms was a threat to its market leadership and they countered this by trying to refine their CSR policy. They established an executive level multifunctional team with the responsibility to drive compliance with CSR and environmental standards (Nike Inc, 2009). As a result, Nike was able to refine its production processes to cut waste and reduce environmental degradation. Their attention was also drawn to the workers and their responsibility to these workers. They therefore designed a supplier’s code of conduct for all their suppliers in order to ensure the values they hold dear including provision of healthy working environments are adhered to. Nike has embraced a CSR policy that it observes and tries to impress

Nike’s efforts to reduce waste to conserve the environment saw them win the Gigaton Award which is an award given to organizations to recognize their efforts in reducing carbon emission and making a difference in climate change. In a nutshell, Nike strives to ensure sustainable production that causes least negative impact on the environment while ensuring the well being and safety of their employees. Nike also embraces social responsibility and engages in community giving in order to improve the welfare of the communities around them. Nike has a global workforce of about 100 employees who are fully dedicated to fueling innovation and transition of company policies and practices to be in line with their Corporate Social Responsibility goals (CSR International,