Triple Bottom Line Approach

Methodology
Qualitative research was carried out in order to assess the situation about CSR initiatives in hotels industry and how to implement it a detailed analysis is needed in order to answer my research question properly and thoroughly. The methodology part is a compound of desk research. For desk research and also as the secondary sources I used information from books, specialised websites, and articles – all the sources which I have used are written in bibliography.
The significant part of the analysis will be focused on corporate social responsibility and one of its theories – triple bottom line. The triple bottom line (TBL) as follows consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental

In accordance with Greenberg and Baron (2008), corporate social responsibility characterizes business practices that adhere to ethical values that comply with legal requirements, that demonstrate esteem for individuals, and that promote the betterment of the community at large and the environment. It includes operating a business in a manner that meets or transcends those ethical, legal and public expectations that society has of business. Briefly, the definition of corporate social responsibility is that CSR is about how enterprises manage the business processes to produce an overall positive influence on community. Corporate Social Responsibility is subset of

John Elkington declared that companies should be preparing three different (and quite similar) bottom lines. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss report. The second one is the bottom line of an enterprise’s “people account”—a measure in some shape or form of how socially liable an organisation has been throughout its actions. The third and the last one is the bottom line of the company 's “planet” account—a measure of how environmentally responsible it has been. Briefly triple bottom line dimensions are frequently called the three Ps: people, planet and profits. "People, planet and profit" succinctly characterizes the triple bottom line and the purpose of sustainability. Each part of triple bottom line has another title. People – social sustainability, planet – environmental sustainability and the last one profit – economic or financial sustainability.
Sustainability is about long-term survival. Sustainability managers need to understand more accurately what makes enterprise survive; what finance manager need to know and what other things they need to discuss so that when an enterprise sees things failing, sustainability programmes do not fall by the