Starbucks has instituted a Global Responsibility Report, an annual document created by to highlight the company’s activities in CSR. The report is publicly available on the company website and provides and in-depth look at the corporate CSR program. This report covers activities in the three pillar areas of Starbucks’ CSR program, progress on stated goals, and what lies ahead for the company in its CSR efforts. The three concepts of people, environment, and community can cover a wide range of CSR ambitions and goals. Starbucks has primarily looked to its employees, suppliers, and customers since the 2008 transformation agenda. This has evolved into the creation of three pillars of CSR (Vandeveld, 2015). These three pillars of CSR are …show more content…
Starbucks focuses on green retail by promoting recycling, minimizing environmental impacts, conserving water and natural resources. Starbucks also seeks to build and maintain Leadership in Energy & Environmental Design (LEED) certified stores, a rating by the US Green Building Council recognizing companies for environmental performance (Global Responsibility Report, 2014). In 2008, they began to use LEED certification not just for flagship stores and larger buildings, but for all new, company-operated stores. Even though they’ve been able to integrate green building design not only into new stores but also into existing stores, not all stores are certified. Since they have the capability for a practical certification option for retailers of all sizes, they should continue moving forward to have all stores certified (Starbucks, 2015). Starbucks has a robust and respected CSR program. Starbucks has shown that Financial Times reporter Thomas Donaldson (2005) was correct when he said “Corporate social responsibility means doing business with integrity and fairness – and it may even improve the bottom line” (pg. 1). Starbucks has had another stellar year of financial performance and the corporate CSR program has been an integral part of this …show more content…
An institutional theory of corporate social responsibility,” the argument is made that “firms whose financial performance is weak are less likely to engage in socially responsible corporate behavior, conventionally defined, than firms whose financial performance is strong” (Campbell, 2007, p.952). Campbell makes the contrast with less profitable firms that “have fewer resources to spare for socially responsible activities than firms that are more profitable” (Campbell, 2007, p.952). That is not to say that smaller companies do not fit the model of corporate responsibility. In fact, it seems likely that if Starbucks had simply remained a small Seattle coffee shop, its devotion to corporate responsibility would simply be realized on a smaller scale. Starbucks growth has simply given it the capacity to participate in many social activities and programs to a higher degree. It has made myriad efforts to establish and maintain a clean bill of health for being a socially responsible organization (Reis, 2009, p. 204). In order to continue to maintain its CSR status, Starbucks must keep key Stakeholder interest at the forefront of corporate strategy. Starbucks has realized much success in its CSR efforts but as with all things, there is room for improvement. More attention is needed to address issues with some of their main stakeholders– the environment, employees, and the
6.4 Ethical Sourcing Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.
On the contrary, the practice of CSR is an important consideration for long-term investment as it can help generate more profit in the future. In this report, Nestlé would be one of the good examples to illustrate those concepts. Nestlé is one of the world’s largest food and beverage companies. The company believes that by creating value for the shareholder and the public, it will have long-term sustainability.
Davis (as cited by Khalidah, Zulkufly, & Lau, 2014) defined Corporate Social Responsibility (CSR) as “… the firm’s consideration of, and response to, issues beyond the narrow economic, technical, and legal requirements of the firm. It is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which stats that a firm can never exist In a vacuum (Khalidah et.
Finally, Starbucks successfully employed the “expansive external relationships” (CanÌas, Sondak 2014). One of the main ways Starbucks embraces diverse relationships is by working with underserved coffee farmers. Starbucks ensures all the farmers they work with are working in healthy conditions and are paid a fair wage. They have helped to improve the lives of thousands of farmers. Besides this, Starbucks supports several communities/organizations such as the LGBTQ
Starbucks is known for its delicious fresh brewed coffee and its dedication to employees, customers and communities. Starbucks is one of the largest companies in USA and it is based in Washington. The company keeps its customers on their toes with new products and loyal customer deals. Every year the company is introducing something new and interesting. This strategy and approach keeps the company on the top and customers coming back for more.
Part A. The primary externals influences to Starbucks PESTEL describes a framework of macro-environmental factors used in the environmental factors component of strategic management. PESTEL analysis includes some several factors: political, economic, social, technological, legal and environmental factors. This report analyzes the factors which have main impact on Starbucks. 1.
Therefore, it is essential for Starbucks to establish different platforms to share their company information to different stakeholders in order to let them realize the current business situation of Starbucks. In the following paragraphs, we would introduce the
IMPACTS OF ECONOMIC FACTORS ON STARBUCKS The ongoing global economic recession is the prime external economic driver for Starbucks. As I already mentioned, this factor dented the profitability of Starbucks. This has convinced buyers to shift to cheaper alternatives. As they did not quit buying coffee, Starbucks should seek an opportunity here. The company has to deal with rising labor and operational costs.
Ethical issue in Starbucks Starbucks, an American coffeehouse chain based in Seattle, Washington, is the world largest coffee retailer chain in the world having more than 21,000 stores in 65 countries (Starbucks website, n.d.). In United States, Starbucks owned 12,973 stores (Starbucks Company Statistics, 2014), which is more than 73% of the market shares of the United States coffeehouse industry. Hence, Starbucks possesses monopoly power in the specialty coffee market. Enjoying monopoly position, Starbucks plan to completely dominate the market by eliminating competition. Starbucks engages in a range of anti-competitive activities.