Corporate Social Responsibility And Corporate Social Responsibility

ABSTRACT

The Company’s germane motive is to make profits, but today it has grown manifold into areas where they are concerned about the environment and therefore accountability to their consumer. (Rahizah Abd Rahim*, January 2011) clearly argues that the role of Corporation in the involvement of corporate social responsibility (CSR) has a certain effect on consumers' buying behaviour. This paper aims to examine at one fold the awareness of the CSR programme organized by Corporate on the Consumers and on the other fold its influence on the buying behaviour and whether the consumers consider Corporation's CSR initiatives before making any purchase decisions of the products and

Or we can say that the CSR firm may commonly apply like governance as well as good business practices in the fields of environmental protection/conservation, equitable human resource management amongst others (Kaur, 2013). Economic accountability is a fundamental responsibility to make a profit and expand. According to (Carroll, 1995; Snider et al., 2003) legal responsibility means a business must obey the law and work within the legal framework of society. Ethical responsibility means a business has to value the rights of others and meet the hope applied by society to do what is right. The last component is philanthropic responsibility which means a business should add to and support the broader community and improve the quality of society. (Kaur,

To study the awareness of corporate social responsibility among consumer.

2. To examine the relationship between corporate social responsibility and the consumer buying behaviour.

. HYPOTHESIS H01: The youth of Kottayam do not have any awareness of the CSR campaigns of corporate.

H02: The CSR does not play a vital role in the decision making process of the respondents buying behaviour.

H03: The CSR activities do not influence the youth when buying a product.

H04: Demographic such as age, gender, occupation etc. does not have any impact on the awareness of CSR Campaigns.

H05: the Demographics of the youth have no relationship between the CSR activities and purchase intention.

THEORITICAL FRAME WORK

THE CSR HALO EFFECT

According to Cooper (1981), the Halo effect is defined as ‘high category correlations or low inter category”. Halo effect was originally identified by Wells (1907) occurs where raters are’ unable to treat an individual as a compound of separate qualities and to assign a magnitude to each of these in independence to the